Part of ongoing work to improve health through the Triple Play
Blue Cross and Blue Shield of Georgia (BCBSGa) Foundation and Boys &
Girls Clubs of America (BGCA) are continuing their work to improve the
health of kids in the Peach State by expanding BGCA’s signature healthy
lifestyles program, Triple Play.
Today, BCBSGa Foundation announced that Boys & Girls Clubs of Gordon,
Murray, and Whitfield Counties and The Salvation Army Boys &
Girls Clubs of Greater Atlanta are the recipients of $10,000
start-up grants to implement Triple Play programming.
Additionally, Boys & Girls Clubs of the Greater Cook County Area
and Boys & Girls Clubs of Athens are receiving $5,000 Triple
Play Healthy Habits grants to provide programming focused on teaching
the importance of healthy eating habits and being physically active.
Triple Play: A Game Plan for the Mind, Body and Soul, is Boys & Girls
Clubs of America’s proven health and wellness program. Supported by
founding sponsor Coca-Cola and co-sponsor, the Blue Cross and Blue
Shield of Georgia Foundation, the program encourages Club members to eat
healthier (mind), become more physically active (body) and increase
their ability to engage in healthy relationships (soul).
“Changes in eating habits and lifestyles have resulted in a generation
of kids and teens that are less healthy than their parents were at the
same age,” said Morgan Kendrick, president of BCBSGa. “We’re out to
change that, and through the Triple Play program we’re helping kids
learn how fun it can be to live healthy, active lifestyles.”
The $30,000 in start-up and supplementary grants announced today are
part of an ongoing three-year, $5 million commitment from BCBSGa’s
parent company foundation to BGCA to promote healthy lifestyles.
Successes from the past two years include: breaking the Guinness World
Record for most people doing “star jumps” (a.k.a. jumping jacks) at the
same time for two consecutive minutes at multiple locations; and
conducting the Triple Play Summer Games in Atlanta with Olympians
Dominique Dawes, Gail Devers, Evander Holyfield and Jackie Joyner-Kersee
serving as coaches and mentors to BGCA youth.
The United States Centers for Disease Control and Prevention reports
that childhood obesity rates have nearly tripled since 1980. This
decreased health status means millions of American children and teens
are at increased risk for lifelong health challenges, such as heart
disease and diabetes. The Triple Play program is working to turn this
A recent study of more than 2,000 children ages 9-14 who attend Boys &
Girls Clubs showed that Triple Play succeeded in getting them to
exercise more, eat healthier foods and feel better about themselves.
Triple Play kids increased to 90 percent of the federally recommended
amount of daily exercise, which is 60 minutes a day for children, while
their peers outside the program decreased to 78 percent.
The success of Triple Play has also received the following honors:
Named “a Program that Works” by the Promising Practices Network (PPN)
website in fall 2011. PPN offers research-based information to
validate the effectiveness of programs that serve children and
families, and is often referred to as a “model program” or “best
practices” site. The website is run by the RAND Corporation, a
national think tank comprised of more than 150 researchers and
consultants who specialize in child health, juvenile justice,
education, child care, labor and demographics.
Winner of the “Best Partnership” award from the U.S. Chamber of
Commerce’s Business Civic Leadership Center in December 2012, in
recognition of the work BGCA and BCBSGa’s corporate foundation are
doing to improve youth health at Clubs across the country.
BCBSGa is committed to addressing health disparities and improving
public health throughout the Peach State. Through its State Health Index
– a compilation of public health measures – BCBSGa and the BCBSGa
Foundation continually work to identify the issues most in need of
attention and direct charitable support and volunteer efforts toward
improving health in those areas. Promoting youth health and addressing
the long term health risks posed by increasing rates of childhood
obesity are a major focus of the BCBSGa Foundation.
About Triple Play
Triple Play: A Game Plan for the Mind, Body and Soul was launched in
2005 by Boys & Girls Clubs of America (BGCA) in collaboration with the
Department of Health and Human Services with support from The Coca-Cola
Company to encourage kids to eat healthier, become more physically
active and increase their ability to engage in healthy relationships. A
two-year study of more than 2,000 children ages 9-14 showed that Triple
Play succeeded in getting them to exercise more, eat healthier foods and
feel better about themselves. The study found that Triple Play kids
increased to 90 percent of the federally recommended amount of daily
exercise, which is 60 minutes a day for children, while their peers
outside the program decreased to 78 percent. To date, Triple Play has
helped more than one million kids learn the importance of physical
activity and proper nutrition. In 2011, Blue Cross and Blue Shield of
Georgia Foundation joined BGCA and Coca-Cola as a Triple Play sponsor.
Learn more about the program at www.bgca.org/tripleplay.
About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org)
has enabled young people most in need to achieve great futures as
productive, caring, responsible citizens. Today, nearly 4,000 Clubs
serve some 4 million young people through Club membership and community
outreach. Clubs are located in cities, towns, public housing and on
Native American lands throughout the country and on U.S. military
installations worldwide. They provide a safe place, caring adult
mentors, fun and friendship, and high-impact youth development
programs on a daily basis during critical non-school hours. Club
programs promote academic success, good character and citizenship, and
healthy lifestyles. In a Harris Survey of alumni, 57 percent said the
Club saved their lives. National headquarters are located in Atlanta.
Learn more at http://bgca.org/facebook
About the Blue Cross and Blue Shield of Georgia Foundation
Through charitable grant making, the Blue Cross and Blue Shield of
Georgia Foundation LLC, an independent licensee of the Blue Cross and
Blue Shield Association, promotes Blue Cross and Blue Shield of
Georgia’s inherent commitment to enhance the health and well-being of
individuals and families in communities that the company serves. The
Foundation focuses its funding on strategic initiatives that address and
provide innovative solutions to health care challenges, as well as
promoting the Healthy Generations Program, a multi-generational
initiative that targets specific disease states and medical conditions.
These include: prenatal care in the first trimester, low birth weight
babies, cardiac morbidity rates, long term activities that decrease
obesity and increase physical activity, diabetes prevalence in adult
populations, adult pneumococcal and influenza vaccinations and smoking
cessation. The Foundation also coordinates the company’s annual
associate giving campaign and its parent foundation provides a 50
percent match of associates’ campaign pledges. The Blue Cross and Blue
Shield names and symbols are registered marks of the Blue Cross and Blue
About Blue Cross and Blue Shield of Georgia
Blue Cross and Blue Shield of Georgia, Inc. and Blue Cross Blue Shield
Healthcare Plan of Georgia, Inc. are independent licensees of the Blue
Cross Blue Shield Association. The Blue Cross Blue Shield names and
symbols are registered marks of the Blue Cross and Blue Shield
Association. Additional information about Blue Cross and Blue Shield of
Georgia is available at www.anthem.com.
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