logo
  Join        Login             Stock Quote

Diamond Foods Welcomes 2013 by Hosting Successful and Healthy Emerald(R) Nuts Midnight Run in New York City

Thursday, January 10, 2013 7:00 PM


The Emerald Nuts Event Attracts a Large Crowd of Runners and Spectators in Central Park on New Year's Eve

SAN FRANCISCO, Jan. 10, 2013 (GLOBE NEWSWIRE) -- Diamond Foods, Inc. (Nasdaq:DMND) announced today that the Emerald Nuts' Midnight Run in New York City's Central Park was successful in building brand awareness among consumers who embrace healthy, active lifestyles. The four-mile run organized by New York Road Runners is held at midnight each New Year's Eve in New York City and features a large fireworks display and a costume contest. Emerald Nuts, the title sponsor of the New Year's event for the past nine years, also provided runners and spectators with Emerald products and prizes throughout the night. Emerald Breakfast on-the-go! Nut and Granola Mix samples kept the crowd energized well past midnight, while Emerald 100 calorie packs were the perfect post-race snack for runners.

"The Emerald brand is committed to providing consumers with indulgent, guilt-free snacks that will help power them through their busy day, even if it includes the middle of the night," said Andy Allcock, Director of Marketing for Emerald and Pop Secret. "For those 5,000 runners who participated, the Emerald Nuts Midnight Run was a healthy way to start the New Year."

Among many professional athletes who attended the event, Christian Thompson of Elkins Park, Pennsylvania, won the men's division with a time of 18 minutes, 49 seconds. Delilah DiCrescenzo of New York, New York, won the women's division, with a time of 21 minutes, 7 seconds.

The Emerald Nuts Midnight Run is one of Emerald's longstanding running events. Emerald's next running event, The Emerald Across the Bay 12K over the Golden Gate Bridge, will be held March 17th, 2013 in San Francisco and has been called "The Best Bridge Run in America" by Runner's World magazine.

About Diamond

Diamond Foods is an innovative packaged food company focused on building and energizing brands including Kettle Brand® Chips, Emerald® snack nuts, Pop Secret® popcorn and Diamond of California® nuts. Diamond's products are distributed in a wide range of stores where snacks and culinary nuts are sold. For more information visit our corporate web site: www.diamondfoods.com.

The Diamond Foods, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6112

About NYRR

New York Road Runners was founded in 1958 when a small group of passionate runners vowed to bring running to the people. Over the past 54 years, NYRR has grown from a local running club to the world's premier community running organization. NYRR's mission is to empower everyone, of all ages and abilities—beginners and competitive athletes, the young and the elderly, adult professionals and underserved schoolchildren—to improve their health and well-being through the power of running and fitness.

NYRR's races, community events, instruction and training resources, and youth programs give hundreds of thousands of people each year the motivation, know-how, and opportunity to start running and keep running for life. NYRR's premier event, the famed ING New York City Marathon, attracts the world's top pro runners and committed amateurs alike while also raising millions of dollars annually for charity and driving economic impact for the City. But NYRR is equally committed to the runners of tomorrow, passionately providing youth fitness programs that educate and inspire more than 100,000 kids in underserved communities in New York City, all 50 states, and around the world.

Headquartered in New York City, NYRR implements a unique nonprofit model that teams contributed and earned income to make all its efforts possible. To learn more, please visit www.nyrr.org.

CONTACT: Investors:
         Linda Segre
         SVP, Corporate Strategy
         Diamond Foods
         (415)230-7952
         lsegre@diamondfoods.com
         
         Media:
         Stephen Sibert
         VP, Corporate Affairs
         Diamond Foods
         (415)445-7444
         ssibert@diamondfoods.com

Company Logo

(Source: PrimeZone )
(Source: Quotemedia)

Advertisement
Advertisement



Fundamental data is provided by Zacks Investment Research, and Commentary, news and Press Releases provided by YellowBrix and Quotemedia.
All information provided "as is" for informational purposes only, not intended for trading purposes or advice. iStockAnalyst.com is not an investment adviser and does not provide, endorse or review any information or data contained herein.
The blog articles are opinions by respective blogger. By using this site you are agreeing to terms and conditions posted on respective bloggers' website.
The postings/comments on the site may or may not be from reliable sources. Neither iStockAnalyst nor any of its independent providers is liable for any informational errors, incompleteness, or delays, or for any actions taken in reliance on information contained herein. You are solely responsible for the investment decisions made by you and the consequences resulting therefrom. By accessing the iStockAnalyst.com site, you agree not to redistribute the information found therein.
The sector scan is based on 15-30 minutes delayed data. The Pattern scan is based on EOD data.