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Yankee Candle Brings Paradise Home with New Spring 2013 Fragrances

Tuesday, January 22, 2013 9:30 AM


New Scents Inspired by the Warmth of the Tropics

SOUTH DEERFIELD, Mass., Jan. 22, 2013 /PRNewswire/ -- The Yankee Candle Company, Inc., the world's largest manufacturer of premium scented candles, today announced the launch of five new Yankee Candle® fragrances and six new fragrances in its contemporary Pure Radiance™ line for the spring. Inspired by memories of vacations in paradise, Yankee Candle introduces fresh beach scents and exotic fruits to brighten the home and heart and create a tranquil experience. These new fragrances are available for purchase immediately at more than 564 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/56815-yankee-candle-brings-paradise-home-new-spring-fragrances-pure-radiance

(Photo:  http://photos.prnewswire.com/prnh/20130122/MM44403 )

"Our goal when developing new products is to take our customers to that special place or evoke a special memory through fragrance and the new Paradise Collection for spring delivers on that," said Hope Margala Klein, executive vice president, brand, innovation and merchandising for The Yankee Candle Company, Inc. "We also share in our customers' desire to create distinctive experiences in their home and the on trend colors and fragrance inspiration of this collection add warmth to any decor."

NEW YANKEE CANDLE® SPRING FRAGRANCES

Price: $1.99 MSRP – $27.99 MSRP ($27.99 – Large tumbler or jar; $22.99 MSRP – Medium tumbler or jar; $15.99 MSRP – Small tumbler; $10.99 MSRP – Small jar; $1.99 MSRP – Tarts® wax melt or Samplers® votive)

Golden Sands™ – Your private beach awaits, where time pauses in soft breezes of soothing sandalwood, luminous orange flower and warm tonka beans.

Turquoise Sky™ – Calm, salty air with hints of sea grass and musk, float gently on ocean waves...off on an adventure beneath a bright blue sky.

Black Coconut – Sunset in paradise ... rich coconut, cedarwood and island blossoms promise an evening of luxurious tranquility.

Waikiki Melon™ – Aloha! Wake up to the sunny, sweet glow of exotic, juicy melons with a touch of sweet orange oil.

Paradise Spice™ – An exotic island treasure...perfectly ripe banana and creamy vanilla, unexpectedly spiced with prized cinnamon and cloves.

NEW SPRING PURE RADIANCE™ FRAGRANCES

Price: $22.99 MSRP – $27.99 MSRP ($27.99 – Large glass vase candle; $22.99 MSRP – Medium glass vase candle)

Sugar Flower – An irresistibly rich and artful combination of powdered sugar, pink cream and vanilla.

Stargaze™ – Warm cedar, amber and musk create a fragrant glow against a clear night sky. (* Also available in Crackling Lumiwick™)

Seaglass™ – Treasure the calming notes of white tea and sandalwood misted with cool salt air.

Guava – A refreshing burst of sunny tropical guava with hints of citrus zest.

Mandarin – Sweet orange is spiced with a touch of cayenne for a uniquely stimulating experience.

Promise – Soft, dewy petals of white tuberose and gardenia offer a hopeful promise of things to come.

*Select existing Pure Radiance fragrances are also available with a Crackling LumiWick™( natural wood wick added to the traditional cotton Lumiwick™ to create a warm, extra wide crackling flame, for the ambiance of a subtle crackling fire): After Dark, Creme Brulee, Denim, Emberlight, and Lavender Chiffon.

Take a trip to a tropical paradise with our "New Spring Fragrances" video.  To learn more about Yankee Candle and its new spring fragrances visit www.yankeecandle.com or join the conversation on Facebook at facebook.com/TheYankeeCandleCompany or on Twitter (@theyankeecandle).

 

About The Yankee Candle Company
The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry.  Yankee Candle has a 42-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts.  The Company sells its products through a North American wholesale customer network of approximately 27,800 store locations, a growing base of Company owned and operated retail stores (564 Yankee Candle Stores located in 46 states and 1 province in Canada as of September 30, 2012), direct mail catalogs, and its Internet website (www.yankeecandle.com).  Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 5,900 store locations and distributors covering a combined 57 countries.

Media Contacts:


Karyn Martin

 Karen Woods

451 Marketing

 The Yankee Candle Company, Inc.

kmartin@451marketing.com

 kwoods@yankeecandle.com

617-462-0108

 413-665-8306 x 4391

SOURCE Yankee Candle Company

(Source: PR Newswire )
(Source: Quotemedia)

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