LOS ANGELES, Jan. 23, 2013 /PRNewswire/ -- Nashville-based Propeller will open a Los Angeles office with seasoned entertainment executive James Ackerman at the helm. A long-term Propeller shareholder, Ackerman has served on the agency's board of directors for the past seven years. This new role will significantly increase his day-to-day involvement with the organization.
Ackerman, who is based in Los Angeles, most recently operated as the president and CEO of the Documentary Channel, leading a turnaround of the company from 2009 until 2012, resulting in the successful sale of Documentary Channel to Participant Media. In addition, Ackerman was instrumental in negotiating Propeller's recent affiliate agreement with public relations firm Rogers & Cowan, as AOR for publicity services.
"We are thrilled to be opening an office in L.A. with James Ackerman anchoring our presence there," stated Propeller President and CEO Dan Merrell. "James has been an asset for Propeller as a shareholder and board member and to have him representing Propeller to the Hollywood community will prove invaluable."
Ackerman will open Propeller's new office in the ROAR Building, at 9701 Wilshire Blvd. in Beverly Hills, where it will share a space with Ackerman's existing media fund Spinnaker Media LP.
"Dan and his team have established Propeller as a leader in reaching and effectively marketing to family and faith-friendly audiences," said Ackerman. "As the entertainment community creates more content specifically intended for these audiences, it makes sense for Propeller to establish a meaningful presence in Los Angeles. I am appreciative and honored that the Propeller team would ask me to lead this initiative as their new executive chairman."
Propeller has been working at the intersection of faith and family entertainment since 2004. From their headquarters in Nashville, Tennessee the Propeller team represents over 100 years of combined experience marketing entertainment products to this audience. They boast a diverse client roster of leading faith and family entertainment brands that includes Fisher Price, Moody Publishers, Provident Films, P&G, Affirm Films, TiVo and DIRECTV among many others. Propeller's success has helped them maintain deep partnerships with leading church ministries, non-profits, denominations and conferences, providing unmatched access to influencers in the market.
Propeller is a creative consultancy specializing in developing powerful brand experiences to reach faith and family consumers. With a unique blend of strategic marketing, product development and new media expertise, the team at Propeller serves some of the most well known brands in entertainment media. Through their customized approach, Propeller delivers solutions for brands seeking new ways to connect with consumers in this fast paced media rich culture. http://www.flypropeller.com/
Laura Beth Stubblefield