In an effort to remove barriers to the rapid adoption of LED lighting,
Soraa will sponsor a Lighting PlugFest in conjunction with Strategies
Unlimited at their annual Strategies in Light conference in Santa Clara,
California. For 14 years, Strategies in Light has been dedicated to
providing the LED and lighting industry with an unparalleled standard of
excellence in quality conference programming (www.strategiesinlight.com).
Incompatibility between LED lamps and fixtures with existing control
gear and dimmers designed for traditional light sources—incandescent,
halogen, or fluorescent—is one of the biggest hurdles facing the
lighting industry today. PlugFests are a mainstay for the IT and
consumer electronics industries—Soraa is the first to adapt the practice
to the lighting industry, launching the first ever PlugFest in New York
City in December 2012. Lighting PlugFest gives lighting designers and
specifiers, manufacturers, and end users the opportunity to test
products and identify underlying compatibility issues.
“Soraa has been an innovator in Solid State Lighting, launching a
revolution in everything from substrates to LED chips to lamps. Lighting
PlugFest is a unique opportunity to bring the SSL revolution to be on
par with the IT world,” said Ella Shum, Chair of Strategies in Light
Conferences, Strategies Unlimited. “Today, when we use a smartphone and
a PC, we don’t think about how they communicate with each other. It
should be the same for SSL lighting.”
Soraa will manage and run the testing using a custom-built testing panel
comprised of an array of commonly used transformers and dimmers and
Soraa’s 12VAC LED MR16 lamps. The panel can also accommodate
participating companies’ transformers, dimmers, and 12VAC or 120VAC (E26
only) LED lamps or fixtures. Testing of components and fixtures at the
PlugFest booth (Booth 746/748) will be available at no charge on a first
come, first served basis on February 13th and 14th.
To reserve your testing slot, send an email to firstname.lastname@example.org.
“Manufacturers benefit because Lighting PlugFest addresses
compatibility—an obstacle to widespread LED lamp adoption; designers
benefit because they can specify with confidence; and end users benefit
because they will know that a particular product combination works,”
said Eric Kim, CEO of Soraa. “This event is all about ensuring a
positive LED lighting user experience.”
To register for the press preview, contact Andy Beck at email@example.com.
For more information on Lighting PlugFest and how to participate, visit: http://www.soraa.com/news/SIL-plugfest.
About Strategies Unlimited
Strategies Unlimited offers comprehensive coverage of high-brightness
LEDs and LED lighting, lasers and other photonic products and systems,
biomedical imaging systems and image sensors, compound semiconductor
materials and specialty electronics market sectors. For more information
Pioneering lamps using LEDs built from pure gallium nitride substrates
(GaN on GaN™), Soraa has made ordinary lighting extraordinarily
brilliant and efficient. Soraa’s full spectrum GaN on GaN™ LED lamps
have superior color rendering and beam characteristics compared to lamps
using LEDs created from non-native substrates. Founded in 2008, Soraa is
located in Fremont California, where it manufactures its GaN on GaN™
LEDs in the company’s state-of-the-art facility. For additional
information, please visit www.soraa.com.
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