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New Crystal Light Liquid Drink Mix Frees You From The Choice Between Taste Or Calories

Monday, February 11, 2013 7:00 AM


Innovative New Offering Delivers Vibrant, Portable Flavor with Zero Calories

GLENVIEW, Ill., Feb. 11, 2013 /PRNewswire/ -- Zero calories and zero sacrifice, coupled with breakthrough flavor, equal a truly innovative drink – Crystal Light Liquid.  The new, portable drink mix from Kraft makes it easier than ever for women to indulge their taste buds, without the calories.

(Logo: http://photos.prnewswire.com/prnh/20130211/LA57464LOGO)

"We've found that women are tired of choosing between taste or calories," said Adam Butler, Senior Brand Manager for Crystal Light. "With Crystal Light Liquid, our new zero-calorie drink option, women can finally have it all – all of the flavor, but without the calories."

Available in six fabulous flavors – Strawberry Lemonade, Blueberry Raspberry, Iced Tea, Mango Passionfruit, Peach Bellini and Pomtini – Crystal Light Liquid serves up the classic flavors from Crystal Light women know and love, with a modern twist.  The re-sealable 24-serving bottles make it easy to enjoy a delicious drink anywhere, any time.   

Crystal Light Liquid is sweetened with a blend of non-nutritive sweeteners and is caffeine free, gluten free and sugar free.  It is available in mass market and grocery stores nationwide.

Learn more about Crystal Light Liquid at www.Facebook.com/CrystalLight, and follow @CrystalLight on Twitter at www.Twitter.com/CrystalLight.

About Crystal Light Liquid
With most flavors containing between 0 and 5 calories per serving, Crystal Light drink mixes offer artificially sweetened, great-tasting beverage options in powder and liquid forms.  Crystal Light is available in a variety of refreshing flavors and convenient forms, including both on-the-go, single-serve packets, multi-serve pitcher packs.  Crystal Light could be an excellent beverage option for people living with diabetes, because many flavors contain 4 grams or less carbohydrate per serving and are considered a FREE exchange.  For more information about Crystal Light Liquid, connect with Crystal Light on Facebook (www.Facebook.com/CrystalLight) and follow us on Twitter @CrystalLight (www.Twitter.com/CrystalLight).

About Kraft Foods Group
Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest consumer packaged food and beverage company, with revenues of approximately $19 billion in 2011.  Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse.  The company has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 25,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 index. For more information, visit www.kraft.com and www.facebook.com/kraft.

SOURCE Crystal Light

(Source: PR Newswire )
(Source: Quotemedia)

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