a leading analytics and marketing platform, has announced that their
service will be expanded to allow consumers to opt-in to receiving
offers and rewards via Facebook.
Founded in the U.S. in 2008, Cardlytics enables banks and retailers to
provide timely offers to customers in a precisely targeted way; based on
their individual, past purchases. Up until now, offers have been
available to customers via their online and mobile bank statements, and
This latest innovation will allow partner banks to deploy a Facebook App
that integrates with the Cardlytics reward platform. The App will let
consumers privately see their offers and rewards while using Facebook.
Crucially for the consumer, no personal banking information is entered
or shared anywhere in this process. The Cardlytics software simply uses
the Facebook API to create a link from an anonymous token ID at the bank
to their individual Facebook ID.
Cardlytics has enjoyed huge success since launching in 2008. The company
is the global leader in card-linked marketing, partnering with more than
300 banks providing insight into the spending of nearly 70% of
households across the U.S. In addition, Cardlytics works closely with
thousands of businesses, sourcing marketing offers from retailing,
restaurants and other consumer-facing brands. Cardlytics will be
launching in the U.K. market in 2013.
“Extending our reward program to Facebook is a really exciting
development,” said Jason Brooks, U.K. managing director of Cardlytics.
“This functionality will increase engagement between banks and their
customers. Now banks have an option to interact with their customers in
new media like Facebook, without compromising any principles on security
and data protection.”
Cardlytics is a game-changing marketing and analytics platform,
providing businesses –for the first time – with a timely and complete
view of consumer purchase behavior. The company has unmatched, exclusive
access to unique purchase behavior, capturing spending across all stores
and categories. Cardlytics can finally answer the question: what share
of your customer’s wallet do you capture?
The Cardlytics platform is built upon historical consumer purchase
information, provided securely by its premier network of over 300
financial institution partners, including Bank of America, PNC and
Regions Bank. The company is also the pioneer and leader in the
card-linked marketing space, providing both national and local
businesses with revenue-generating digital and mobile marketing options,
based upon its core analytics platform.
Founded in 2008, the company is backed by leading investors in both
Silicon Valley and Boston, and a partnership from the global leader in
loyalty management, Aimia (TSX: AIM) to open new markets.