AUSTIN, Texas, Feb. 13, 2013 (GLOBE NEWSWIRE) -- Bazaarvoice, Inc. (Nasdaq:BV), a leading social and e-commerce software company, today announced that it has completed the integration of Longboard Media, which was acquired in November 2012, into its Bazaarvoice Media business unit. Bazaarvoice also announced the creation of Bazaarvoice Media Labs, a research and development group focused on translating the company's audience reach, social content and market data into new products and services that can help advertisers to better target consumers and increase revenue through multiple online channels.
The expansion of Bazaarvoice Media strengthens the company's ability to deliver a comprehensive set of products and services that bring highly relevant branded media to consumers, whenever and wherever they shop online. Bazaarvoice Media's advertising management network enables site publishers to easily launch and manage on-site advertising campaigns that help brands increase reach, awareness and relevancy in the digital shopping aisle. Meanwhile, advertisers can target customers by behavior, product, location and demographic through a broad shopping network that reaches an estimated 100 million active consumers through shopping comparison sites, mobile commerce applications and online retailer sites.
"Successfully courting today's digitally savvy shoppers and turning them into loyal, long-term patrons requires an understanding of what they want, when and where they want it," said Jim Barkow, general manager, Bazaarvoice Media. "Advertising is being transformed to enable brands and retailers to not only provide information that helps consumers make a more informed purchase decision, but also to connect with them on all devices they use while researching products online or shopping in-store."
To help brands become the shopper's companion throughout the consumer journey, Bazaarvoice Media Labs will focus on creating products that can help advertisers look beyond standard metrics such as impressions, clicks, and interaction time. The group's research and development efforts will emphasize solutions that enable advertisers to identify the right strategies to increase campaign reach as well as provide the greatest positive impact on the consumer's brand appreciation and intent to purchase.
"Understanding why consumers respond positively or negatively to advertising—and how that results in brand engagement and a purchase decision—is the missing link for many advertisers," said Donnovan Andrews, vice president, Bazaarvoice Media Labs. "We stand apart in our ability to harness the voice of the customer, giving us unparalleled opportunity to innovate and create advertising programs that provide enormous value to consumers as well as brands."
Bazaarvoice, a leading social and e-commerce software company, assists clients in bringing the voice of the customer to the center of business strategy. With over 2,000 clients globally, including over half of the Internet Retailer 500, over 20 percent of the Fortune 500 and over one-third of the Fortune 100, Bazaarvoice helps clients to leverage social data derived from online word of mouth content to increase sales, acquire new customers, improve marketing effectiveness, enhance consumer engagement across channels, increase success of new product launches, improve existing products and services, effectively scale customer support, decrease product returns and enable retailers to launch and manage on-site advertising solutions and site monetization strategies. This online word of mouth content can be syndicated across Bazaarvoice's global network of client websites, shopper media sites and mobile devices, making the user-generated content that digital consumers trust accessible at multiple points of purchase. Headquartered in Austin, Texas, Bazaarvoice has offices in Amsterdam, London, Munich, New York, Paris, San Francisco, Stockholm and Sydney. For more information, visit www.bazaarvoice.com, read the blog atwww.bazaarvoice.com/blog, and follow on Twitter at www.twitter.com/bazaarvoice.
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Brady PR on behalf of Bazaarvoice, Inc.