#1EMR – E8
MOBILE WORLD CONGRESS – Openwave
Mobility, a software innovator enabling operators to manage and
monetize growth in mobile video and web traffic, today announced the
general availability of Integra4,
a newly designed mobile broadband value-added services (VAS) platform.
Offering a throughput of 100Gbps of HTTP traffic on a 16-blade chassis,
Integra4 is the most scalable and highest-performing mobile data VAS
platforms available on the market. It has been designed with core
software-defined networking (SDN) principles of separation of control
plane and data plane traffic and is fully equipped to support mobile
operator’s plans for SDN and network function virtualization (NFV).
“As LTE networks are being launched in all regions of the world, mobile
operators are strategizing about how to manage all-IP networks,” said
John Giere, CEO, Openwave Mobility. “It’s vital for them to secure the
long-term revenue-generating potential of these advanced networks with
rising traffic, while allowing them to evolve to a network that supports
SDN- and NFV-based architecture. The Integra4 platform orchestrates L7+
applications such as end-user inline policy engagement and video
optimization at significant scales not previously possible.”
According to the latest Cisco
Visual Networking Index: Global Mobile Data Traffic Forecast, global
mobile data traffic will grow 18 times between 2011 and 2016, to a
billion gigabytes per month. Mobile video will make up 71 percent of
this, and there will be more than 10 billion concurrent mobile internet
connections around the world. As these subscribers increasingly access
rich media services on multiple mobile devices, operators are beginning
to realize that cloud-based core networks, performance and scalability
of network management solutions are imperatives to increasing revenues
and customer satisfaction. Integra4 is fully equipped to meet these
expectations and help operators evolve in order to offer value-added
services with a secure trajectory to data monetization.
In addition to its market-leading performance, Integra4 also enables:
Engagement – Relevant, real-time user engagement offering
end-users targeted promotion and data-charging plans based on user
behavior. Policy engagement ensures that the offers and promotions
made are the ones most likely to be of interest at that point in time.
This leads to operator incremental revenues as well as cost-savings
through one-click access to pertinent offers.
Analytics – Easily extract, view and analyze subscriber data
from multiple sources across the entire network. Insights into
subscriber usage patterns and subscriber handsets provide actionable
intelligence for innovative policy engagement.
Optimization – Dynamic video compression targeted at network
congestion “hotspots” to enhance quality of experience while reducing
total cost of ownership. Operators are thus able to guarantee and
deliver a quality viewing experience to subscribers through optimum
use of hardware resources.
Flexibility – Integra4 is the central component of Openwave
Mobility’s 3GPP Application
Function and is flexible enough to support 3G and 4G service
deployments. It also releases traffic from the congested control plane
and offers policy charging and rules function (PCRF) integration.
Operators can offer highly differentiated services across a number of
service protocols including HTTP, HTML, RTSP/RTP/RDT.
Complete VAS Platform – Integra4 is designed for all
third-party VAS solutions on a plug-in basis, making it a universal
mobile broadband VAS platform.
Integra4 provides operators with the core platform for service mediation
and policy management designed to empower operators to effectively
analyze, optimize, and monetize the growth of mobile data traffic. For
more information, stop by Openwave Mobility’s hospitality suite at
Mobile World Congress 2013 in Hall 1, #1EMR – E8, visit www.owmobility.com
or contact firstname.lastname@example.org.
About Openwave Mobility
Openwave Mobility empowers mobile operators to manage and monetize the
growth in mobile video and web traffic. By analyzing
the data network and individual subscriber habits, it reduces
congestion exactly where it appears while creating new revenues
data plans. The company operates within the policy control and
charging space, with solutions including Mobile
Video Optimization, Mobile
Data Charging, Subscriber
Data Management and Mobile
Openwave Mobility delivers over 40 billion transactions daily and over
half a billion subscribers worldwide use data services powered by its
solutions. The company’s global customer base consists of over 40 of the
largest communication service providers including AT&T, Du, KDDI,
T-Mobile, Telefonica, Telstra, Virgin Mobile & Vodafone. Openwave
Mobility is owned by Marlin Equity Partners, a leading investment firm
with over a billion dollars of capital under management that has
publicly committed to building the company through expanded investment
in R&D. The company has built a robust portfolio of Intellectual
Property, which is growing month by month.
Openwave Mobility and the Openwave Mobility logo are trademarks of
Openwave Mobility Inc. All other trademarks are the properties of their