TORONTO, March 5, 2013 /CNW/ - Biosign Technologies Inc. (TSXV: BIO) ("Biosign" or the "Company") announced that during the month of
February, 2013 in partnership with sales agent Dominion Medical,
Biosign achieved 100% retention of the Heart Friendly™ Dentist customer
accounts up for renewal during that month. As previously announced
February 4th, 2013, Biosign will donate a percentage of the proceeds from each Heart
Friendly™ Dentist enrollment during the month of February to the Heart
& Stroke Foundation of Canada (the "Foundation").
Based on the successful Heart Month promotion, Biosign announced the
expansion of the Heart Friendly™ program beyond the dental industry.
Starting in April 2013, the Company will begin marketing to two new
sectors: Heart Friendly™ Practice will market the brand to "allied health professionals" including
optometrists, doctors of naturopathy, physical therapists and wellness
practitioners. Heart Friendly™ Fitness will market the program to gyms, fitness centers and health spas. This
expansion further aligns the Heart Friendly™ program with the goals of
heart healthy charities like the Heart & Stroke Foundation. Their "Make
Health Last" campaign aims to educate Canadians on the lasting benefits
of changing to a healthy lifestyle. The Foundation supports the Heart
Friendly mission to screen Canadians at places they may frequent much
more often than a doctor's office: the dentist, the eye doctor, or the
Eastern Canada sales agent Dominion Medical will assist Biosign in
launching the expanded Heart Friendly™ program, initially in Ontario.
Dominion has stated their intention to recruit additional independent
sales representatives in Eastern Canada to sell the Heart Friendly™
program alongside their existing medical / dental products.
DOMINION MEDICAL SUPPLY COMMENT: Dominion co-founder Ms. Pam Wellings
stated: "Our participation in the Heart Month promotion to support the
Heart & Stroke Foundation was well received by customers. We are
excited to work with Biosign to expand the program to other allied
health professionals and related markets. We are confident that working
together with Biosign we will be successful at expanding Heart
Friendly™ throughout Ontario and then Eastern Canada."
HEART FOUNDATION COMMENT: Gabriela Altamirano, York South Area
Coordinator for the Heart and Stroke Foundation stated "We'd like to
thank Biosign for your support, we are delighted with the wrap up of
our Heart Month Campaign with the Heart Friendly™ Dentist program. The
campaign has proven a great success and a starting point to develop a
broader partnership with Biosign. We are looking forward to the
campaign's results and the upcoming phases."
COMMENT FROM A HEART FRIENDLY DENTIST: "Heart Friendly™ Dentist speaks
to our role as a primary care providers. Our patients appreciate the
Heart Friendly Health Report given to them at their appointments. It
is of invaluable service in encouraging our patients to be aware of,
and care for, their heart health." Dr. Ken Serota, Endodontic
Periodontic Solutions, Mississauga ON.
MANAGEMENT COMMENTS: Biosign's CEO Mr. Robert Kaul commented: "The
success of the Heart Month promotion in support of the Heart & Stroke
Foundation has validated our approach to the Heart Friendly™ brand. As
we expand the program to allied health professionals and the fitness
industry, we are re-committing ourselves to an effort to help bring
safe, fast, effective screening and heart-health education to Canadians
wherever they find it most convenient."
About Biosign Technologies Inc.
Biosign Technologies Inc. (TSXV: BIO) provides automated, computer
enabled health information products. Key applications include the
noninvasive monitoring of vital signs including blood pressure, pulse
rate and breathing rate, enhanced with web services. The Company's
Pulsewave™ medical device technology powers data collection for
clinical decision support, self-care, wellness and disease management,
while it's Healthanywhere™ software suite offers industry-leading
remote patient monitoring solutions. The Company offers a number of
cardiovascular screening programs for consumers under its Heart
Friendly™ brand, including Heart Friendly™ Dentist. For more
information on Biosign, please visit www.biosign.com
This release contains forward-looking statements. Forward-looking
statements, without limitation, may contain the words believes,
expects, anticipates, estimates, intends, plans, or similar
expressions. Forward-looking statements are not guarantees of future
performance. They involve risks, uncertainties and assumptions and
Biosign's actual results could differ materially from those
anticipated. Forward looking statements are based on the opinions and
estimates of management at the date the statements are made, and are
subject to a variety of risks and uncertainties and other factors that
could cause actual events or results to differ materially from those
projected in the forward-looking statements. In the context of any
forward-looking information please refer to risk factors detailed in,
as well as other information contained in, Biosign's filings with
Canadian securities regulators (www.sedar.com).
Neither TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release.
SOURCE: Biosign Technologies Inc.