Contact At Once! announced today that the United States Patent and
Trademark Office has issued U.S. Patent 8,374,915 covering its invention
of a system and method for publishing online advertisements and search
results that include a real-time two-way communications system, such as
instant messaging, Voice-over-IP, click-to-call, or video.
The Contact At Once! Software-as-a-Service solution currently provides
live chat in advertising and text in online ads, connecting consumers to
local advertisers for some of the world’s largest vertical search
providers in the automotive, apartment and Real Estate industries.
"Getting shoppers to complete lead forms is hard and getting harder,
especially from mobile devices,” says Marc F. Hayes, Contact At Once!
founder and inventor. “We’ve built a next- generation lead form - a way
for consumers to immediately initiate a conversation with advertisers,
right from an online ad.”
Vertical search providers using the Contact At Once! system in online ad
listings have documented 20%
increases in shopper interaction. A recent R.L. Polk analysis
commissioned by Contact At Once! showed that households of 1 in 3
identifiable online shoppers who chatted with auto dealers purchased a
vehicle within 60 days.
"According to Borrell Associates’ 2012 Automotive Advertising Outlook,
online ad spend in that industry alone was projected to increase almost
40 percent,” says Hayes. “Beyond vertical search, we’re looking at many
ways our technology can enhance the effectiveness of online advertising,
and in particular, mobile ads.”
About Contact At Once!
Contact At Once! pioneered the use of live chat in ads, enabling more
connections between online shoppers and businesses. More than 12,000
users of automotive chat, apartment chat and Real Estate chat rely on
Contact At Once! to drive incremental sales opportunities from their
websites and increase the return on advertising investments. Contact At
Once! has been recognized by Inc. Magazine as one of America’s fastest
growing private companies for two years in a row and was named to the
Deloitte 2012 Technology Fast 500. For more information, visit www.contactatonce.com.
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