Fires, wind storms, earthquakes, floods… when you live in Los Angeles
County, you know emergencies do happen. While nobody can predict the
next one, the County of Los Angeles Department of Public Health (LAC
DPH) wants everyone to be ready.
Experience and research from recent disasters have shown that close-knit
communities survive better than others during emergencies and recover
more quickly afterward. Therefore, the LAC DPH currently is rolling out
its Los Angeles County Community Disaster Preparedness (LACCDP) campaign
throughout LA County, urging community members to “Know Your Neighbors.
Plan Together. Be Ready.”
“It’s an important – potentially life-saving – first step,” asserts Dr.
Alonzo Plough, Ph.D., M.P.H., Director of Emergency Preparedness and
Response for the Los Angeles County Department of Public Health.
“Regardless of the type of emergency you may face or where you live,
it’s important to know your neighbors because: (1) emergency response
teams may be delayed because they and their families may also be
impacted; (2) your neighbors may be the first ones who can help; and (3)
they know where you live and will have a better idea of what you might
Roll out of the multi-lingual campaign (English, Spanish, Korean and
Mandarin) is being supported by:
A dedicated website - bereadyla.org
Dedicated Facebook page
Radio commercials and public service announcements (PSAs)
Television and radio interviews
A two-minute educational video on the bereadyla.org
Bus and bus shelter signage
Distribution of informative brochures to community-based organizations
A speaker’s bureau
Also, community events are taking place across LA County at shopping
malls and other popular, accessible community gathering places (visit bereadyla.org
for calendar updates)
Key to the program’s implementation, LAC DPH is partnering with 16
diverse communities throughout the County to determine together which
emergency preparedness approaches, strategies, materials and other
resources will work best.
The project is a collaborative, grass-roots effort to engage
community-based organizations to provide leadership that will improve
community resilience – the ability of communities and the people who
live there to prepare for, respond to and recover – in the event of
emergencies and natural disasters. It is part of a three-year community
engagement pilot program funded by the Centers for Disease Control and
Prevention (CDC) and the Robert Wood Johnson Foundation launched this
year in response to a March 2011 directive from President Obama to
embrace a community resilience approach.
For more information, visit bereadyla.org.
About the Department of Public Health
The Department of Public Health is committed to protecting and improving
the health of the nearly 10 million residents of Los Angeles County.
Through a variety of programs, community partnerships and services,
Public Health oversees environmental health, disease control, and
community and family health. Public Health comprises more than 4,000
employees and has an annual budget exceeding $750 million. To learn more
about Public Health and the work we do, please visit http://www.publichealth.lacounty.gov,
visit our YouTube channel at http://www.youtube.com/lapublichealth,
or follow us on Twitter: LAPublicHealth.