WOODBURY, N.Y., March 19, 2013 /PRNewswire/ -- Sterling & Sterling, Inc., a top 40 privately owned insurance organization, announced Monday that they will change their name to SterlingRisk as part of a company rebrand. This brand revitalization will bring to the forefront core principles that have enabled the company to thrive for over 80 years. The project will include a new website to be launched this summer, as well as a social media initiative to further engage clients.
Sterling has experienced exponential growth over the past several years. The new SterlingRisk will continue to unify the various divisions and resources nationwide. With nine offices currently and a rapidly expanding footprint, a uniformed approach is vital to future success as it breaks into new markets and offers innovative solutions to clients. Several features of the rebranded SterlingRisk will incorporate services that were directly requested by clients, such as enabling claims to be submitted online and creating a more robust web presence that provides information on all Sterling areas of expertise and resources.
David Sterling, CEO and Chairman of SterlingRisk said, "This is the next evolution of SterlingRisk. We will continue to exemplify the core values of our organization by protecting people and their companies. I view this as a continuation of what we've been able to accomplish over the past 80 years and I am optimistic and excited for what's to come."
SterlingRisk employs over 190 leading insurance professionals, with offices in New York, New Jersey, Connecticut, Florida, Utah and California. It ranks among the top 40 privately held brokerages in the United States, with premiums exceeding $650 million. The company provides insurance and risk management solutions. SterlingRisk offers corporation solutions including aviation, property, casualty, personal lines, environmental, construction, surety, TPA services and employee benefits solutions.