Pernod Ricard USA is voluntarily recalling Absolut TUNE, a sparkling
fusion of wine and vodka, because its label neglected to disclose that
the product contains sulfites.
The sulfites in TUNE are safe for the vast majority of people, and
sulfites are present in many other food products and beverages, such as
wines. A small portion of the population is allergic or sensitive to
sulfites. To date, the company has not received any reports of adverse
reactions associated with this product.
TUNE has been distributed in retail stores in 10 U.S. states (Arizona,
California, Florida, Hawaii, Illinois, Massachusetts, Nevada, New
Jersey, New York and Washington) since being launched in late 2012.
Pernod Ricard USA, which markets and distributes TUNE in the
U.S., voluntarily initiated the recall today after learning of the
labeling error. New corrected labels are being produced, and it is
expected that TUNE will be restored to U.S. shelves as quickly as
The company is cooperating with the appropriate authorities, including
the U.S. Alcohol & Tobacco Tax & Trade Bureau, on the recall. “This is
not a product quality issue. Rather, it is an issue involving the need
for labels to inform susceptible sulfite sensitive individuals.
Providing correct information for consumers always has been a top
priority for Pernod Ricard USA,” said Bryan Fry, the company’s President
and Chief Executive Officer.
Consumers who purchased TUNE and wish to obtain a refund should contact
the company’s consumer hotline at 1-866-220-8713. That line is answered
live Monday – Friday, 8 am to 5 pm (ET).
About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S.,
and the largest subsidiary of Paris, France-based Pernod Ricard SA,
which employs more than 18,000 people worldwide and is listed on the
NYSE Euronext exchange (Ticker: RI).
The company’s leading spirits and wines include such prestigious brands
as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single
Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur,
Beefeater® Gin, Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell®
Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila
(through a joint venture with Tequila Avión); such superior wines as
Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and
sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and
Mumm Napa® sparkling wines.
Pernod Ricard USA is based in New York, New York, and has roughly 850
employees across the country. Pernod Ricard USA urges all adults to
consume its products responsibly and has an active campaign to promote
responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.