Relationship Management today announced that it is the recipient of Frost
& Sullivan’s esteemed 2013 Customer Value Enhancement Award
in Mobile Sales Force Automation (SFA). The award is presented each year
to the company that has demonstrated excellence in implementing
value-generating strategies, and in achieving ROI improvements for
customers through its best-in-class offerings.
Vertical Focus, Innovation and Customer Engagement Features
Distinguish Cegedim as Added-Value Market Leader
Annually, Frost & Sullivan performs an in-depth competitive analysis of
mobile SFA solution providers. Analysts chose Cegedim Relationship
Management for delivering the greatest value enhancement to its
customers based on:
Life Sciences Focus – Built into the Mobile Intelligence (MI)
platform, and facilitates superior management of sales
interaction/activity and the ability to capitalize on specialized
sales (i.e., Key Account Management), regulatory and customer-facing
Innovative Solutions & Capabilities – Groundbreaking tablet CRM offers
seamless compatibility with iPad® and Windows 8 Surface PRO.
Additional innovations include proactive compliance alerts, tracking
of physicians’ social media presence, and the tablet-centric MI
Touch’s rich offline usability.
Flexibility for Customers – Mobile Intelligence is available for
laptop, smartphone, and/or tablet. It is compatible with iOS, Windows
8, and Android in the future. Diverse delivery and pricing models are
offered: multi-tenant or private cloud vs. an on-premise solution.
Real-Time Customer Engagement – MI Touch enables users to drive more
meaningful engagement via high-impact multimedia presentations.
Cegedim also leverages features to mine customers’ interests, gather
reactions to field materials, and harvest competitive insights.
“Cegedim Relationship Management continues to innovate as a true
customer-centric leader in the mobile SFA/CRM space,” said Jeanine
Sterling, principal analyst, Frost & Sullivan. “We are pleased to
present this award to a company that long ago recognized the tablet’s
sales power. Cegedim’s mobile solutions provide the flexible,
compliance-ready, and engaging capabilities that today’s customers
“The award highlights our ability to listen to our customers and address
their needs through next-generation solutions that adapt to a shifting,
globalized market,” said Laurent Labrune, Chief Executive Officer,
Cegedim Relationship Management. “We understand every obstacle, from
austerity measures to patent cliffs, and are constantly refining our
offerings to help our customers excel beyond them.”
The award criteria, description and comparison may be accessed at http://www.cegedim.com/innovation.
About Cegedim Relationship Management:
Cegedim Relationship Management is the Life Sciences industry’s
leading provider of Customer Relationship Management (CRM)
solutions. Designed specifically for Life Sciences, the company’s
innovative business solutions incorporate a thorough understanding
of local, regional and worldwide trends. Cegedim Relationship
Management enables more than 200,000 users in many of the world’s
most innovative companies to stay ahead of market challenges. In
addition to CRM, Cegedim Relationship Management also provides
marketing, data optimization and regulatory compliance solutions
in more than 80 countries. Cegedim Relationship Management is part
of the France-based Cegedim S.A. Group.
To learn more, please visit: www.cegedim.com/rm.
Cegedim Relationship Management on LinkedIn
Founded in 1969, Cegedim is a global technology and services
company specializing in the healthcare field. Cegedim supplies
services, technological tools, specialized software, data flow
management services and databases. Its offerings are targeted
notably at healthcare industries, life sciences companies,
healthcare professionals and insurance companies. The world leader
in life sciences CRM, Cegedim is also one of the leading suppliers
of strategic healthcare industry data. Cegedim employs 8,100
people in more than 80 countries and generated revenue of €922
million in 2012. Cegedim SA is listed in Paris (EURONEXT: CGM).
learn more, please visit: www.cegedim.com.
And follow Cegedim on Twitter: @CegedimGroup.