Yahoo! Unveils New Original Programming, Premium Content Deals,
and Innovations in Advertising
A four-inch-tall crime fighter, a pair of Hollywood starlets who abuse
their personal assistant, and a celebrity who explores the “first times”
of fellow stars -- those are just a few highlights of the new programs
Yahoo! (Nasdaq: YHOO) is unveiling tonight at its Digital Content
NewFront in New York. In a star-studded event that will feature Ed
Helms, Zachary Levi, John Stamos, Morgan Spurlock, Cheryl Hines, Rachael
Harris and others, Yahoo! is announcing its new lineup of video shows,
new partnerships to expand content offerings, and new opportunities for
advertisers to be at the center of users’ daily habits. The night will
be capped by a special performance from The Lumineers, with a live
stream of the 30-minute set on Yahoo! Music (http://music.yahoo.com).
“Yahoo!’s unique mix of content and technology leads not only to
powerful and personalized experiences for our users, but also to greater
distribution for our partners and higher return for our advertisers,”
said Henrique de Castro, chief operating officer, Yahoo!. “What we’re
showing tonight signals where Yahoo! is headed: beautiful product
experiences, exciting new content, big partnerships with the largest
media brands, and extraordinary new ad experiences.”
“In the last year, we have more than doubled the original video
programming on Yahoo! to become one of the Web’s largest content
publishers,” said Erin McPherson, Yahoo! vice president and head of
video. “The new shows and partnerships we’re announcing at Yahoo!’s
NewFront demonstrate how we are building scale, reaching more targeted
audiences, and innovating with content.”
NEW ORIGINAL PROGRAMMING
Yahoo! has already established a vast audience for original premium
women’s lifestyle shows and original comedy programming from top
studios, production companies, and the award-winning Yahoo! Studios. A
new lineup of comedy and lifestyle shows will expand that portfolio.
New Comedy Shows (coming to Yahoo! Fall 2013):
“Tiny Commando” -- Ed Helms created and stars, along with
Zachary Levi, Gillian Jacobs, and some of the biggest names in comedy,
in the Principato-Young Entertainment production, “Tiny Commando,” an
action-packed series following a four-inch-tall private investigator
who uses his awesome fleet of vehicles to fight crime.
“We Need Help” -- In Vuguru’s “We Need Help,” creators,
producers and stars Cheryl Hines and Rachael Harris exploit their
shared personal assistant in the series produced by Principato-Young
Entertainment and Steve Carr, and directed by Hines.
“Losing Your Virginity with John Stamos” -- John Stamos
interviews celebrities about their first sexual experiences in “Losing
Your Virginity with John Stamos,” co-produced by Warriors Poets and
executive produced by Morgan Spurlock and John Stamos.
New Lifestyle Shows (coming to Yahoo! later this year):
“Fashion Recipe” -- Celebrity stylist Brett Alan Nelson shows
you how to get the most from one particular article of clothing.
“Cinema & Spice” -- Julianna Strickland and Natasha Feldman
explore food and film while teaching viewers new cooking skills and
“Grill Girls” (working title) -- A new grilling show featuring
Chef Megan Mitchell sharing her grilling secrets and tips for
everything from steaks, to peaches and pizza.
Yahoo! will program its new Fall comedy lineup -- including
previously-announced shows, “The
Fuzz” from Vuguru, and “Ghost
Ghirls” from Shine America and Electric Dynamite -- in a new way for
the company. Based on insights from user data, Yahoo! is making all
episodes available at once in a “binge-viewing” format, providing
viewers with premium programming options beyond traditional TV.
In addition to the recently announced “Saturday Night Live” partnership,
Yahoo! is partnering with popular consumer brands to add breadth to its
existing portfolio of partner content, enhance Yahoo!’s cross-screen
experience, and attract new audiences.
Yahoo! and WWE Tag-Team Video Distribution
Yahoo! will be the premiere global video distribution partner for WWE,
with a dedicated hub on Yahoo! for all WWE content. Beginning summer
2013, the following WWE content will be available on Yahoo! globally:
Monday Night Raw pre-show: A 30-minute pre-show to each new Monday
Night Raw will be exclusive to Yahoo!.
Original programming: Two weekly series of 50 episodes per year will
be produced exclusively for distribution on Yahoo!.
Premium archive: Yahoo! will have exclusive access to WWE archives of
historical full matches, shows, highlights and other events.
Additional live events: Yahoo! will air live, pre-show content for
every pay-per-view event.
Clips from current TV programming: Clips from all WWE television
programs will now be available on Yahoo!.
ABC News and Yahoo!: Phase Two
The Yahoo!-ABC News Network, the #1 source of news and information
online, is excited to announce the next phase of their partnership,
which first launched in October 2011. Three of ABC News’ top franchises
- Nightline, World News With Diane Sawyer, and Good Morning America -
are coming to Yahoo! as unique, daily, digital-native extensions.
“World News Beyond the Headlines” -- Diane Sawyer and a team of
world-class correspondents tell you what you didn’t know about the
news of the day. Each day they’ll deliver that extra, interesting
nugget. The show will also feature popular franchises such as Person
of the Week.
“Nightline: Online” -- A smart take on the news stories that
start conversations. On a daily basis, the team will provide
exclusive, first-look content to the Nightline community, on topics
ranging from entertainment to pop-culture trends, to breaking news and
“GMA Live” -- GMA Live kicks into full swing in front of a live
studio audience, every weekday morning. This digital-only show
continues the morning conversation with segments like GMA Rewind, the
Play of the Day, EXTRA, and Exclusive Deals.
Yahoo! Finance and CNBC: “Talking Numbers”
Yahoo! Finance and CNBC will debut their third original co-production,
“Talking Numbers.” This new incarnation of “Talking Numbers,” originally
a successful franchise on CNBC’s Closing Bell, will bring the best of
broadcast to an unmatched audience online. Debuting in May, “Talking
Numbers” takes a 360-degree approach to trading, highlighting the best
investment opportunities by analyzing stocks from both a technical and a
fundamental point of view. The ultimate goal: teach viewers not just
what to buy, but how to buy, by harnessing both technical and
fundamental data points so they can become better investors. Together,
Yahoo! Finance and CNBC have created compelling content including shows
such as Off
the Cuff and Big
Yahoo! and Conde Nast
In a new partnership, Yahoo! will distribute Conde Nast Entertainment's
video content, inspired by the iconic Conde Nast brands, across the
Yahoo! network. The partnership brings engaging lifestyle content to
Yahoo!, while adding scale to Conde Nast Entertainment's video series.
NEW ADVERTISER OPPORTUNITIES
NewFront attendees will see new offerings that make the advertiser
experience on Yahoo! more relevant, provide more reach, and weave brands
into the creative canvas:
Yahoo! Stream Ads, a performance-based native advertisement embedded
in the personalized content stream on the new Yahoo! homepage.
Billboard, an ad positioned at the top of the Yahoo! homepage and
designed to enhance the user experience with rich and immersive
Yahoo! is offering a new video ad buying method that blends its own
topical video channels with distribution partners’ video content to
create 18 new category-specific channels that deliver a new level of
contextual relevance for advertisers.
With its new content and technology offerings, Yahoo! now has one of the
most complete and effective video solution sets on the market. Brands
can own a show with Yahoo!’s custom branded entertainment solutions, buy
a category using 18 channels of contextually relevant content, and
target an audience with Yahoo!’s industry-leading audience buying
Ed Helms became addicted to radio controlled toys at young age. Upon
learning to pilot tiny helicopters, dune buggies, airplanes, boats and
even motorcycles, Ed’s backyard suddenly became a miniature Jerry
Bruckheimer movie. Always underlying the fun was a delightful fantasy:
“What if a little tiny guy was actually piloting this thing?” And thus
“Tiny Commando” was hatched. Part action, part comedy, and part insane
RC vehicle chase sequence, every episode is a bombastic thrill ride of
miniature adrenaline! Produced by Principato-Young Entertainment
We Need Help
A Vuguru production, “We Need Help” takes place in the world of the rich
and semi-famous, centering around a common problem: being stuck in a
terrible job. Max is a struggling actor and needs work (and just one
good showbiz connection wouldn’t hurt). He agrees to take the job of
being a personal assistant to actresses and friends Cheryl Hines and
Rachael Harris (who created and produced the show and also play versions
of themselves in the vein of “Curb Your Enthusiasm”). Needing the money
to take classes, eat and pay the rent, he's willing to do things no
23-year-old man would ever do and still keep his integrity intact. Produced
by Principato-Young Entertainment and Steve Carr and directed by Cheryl
Losing Your Virginity with John Stamos
Each week, John will visit a different celebrity to get the scoop on how
it all went down the first time she/he “did it.” Adding to the
entertainment, viewers will be treated to humorous recreations using
crude animation, stop-motion techniques, and the occasional Barbie Doll
and/or sock puppet to help underscore the story. This is more than just
a show about how celebrities lost their virginity; it’s about who they
were before they were famous; and what insecurities they faced during
their teen years. Co-Produced by Warriors Poets & Executive Produced
by Morgan Spurlock & John Stamos
Cinema & Spice
“Cinema & Spice” is an interactive cooking show showcasing Julianna
Strickland and Natasha Feldman’s mutual love for delicious, healthy
foods and fantastic shows and movies. Join them in an exploration of
food and film while learning new cooking skills and unique decorating
ideas! Produced by Cinema & Spice, LLC
Grill Girls (working title)
Hosted by Chef Megan Mitchell, this grilling show features women who
know how to grill, as they share their secrets for grilling to
perfection. Episodes will cover standard grill fare such as grilling the
perfect steak, and even grilling peaches and pizza, and explore little
known facts that can help everyone enhance their grilling skills. Produced
by Yahoo! Studios
“Fashion Recipe” visits a different woman’s closet each week with our
celebrity stylist, Brett Alan Nelson, who examines how to get the most
from a particular article of clothing (the pencil skirt, the little
black dress, a blazer) or a killer accessory (scarves, bracelets, bags).
This fast-paced, tip-filled program combines a look at fashion-forward
trends with information and advice on how every woman can afford to
bring them to life without breaking the bank. Produced by Full Picture
Yahoo! is focused on making the world's daily habits inspiring and
entertaining. By creating highly personalized experiences for our users,
we keep people connected to what matters most to them, across devices
and around the world. In turn, we create value for advertisers by
connecting them with the audiences that build their businesses. Yahoo!
is headquartered in Sunnyvale, Calif., and has offices located
throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East
and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net)
or the company's blog (yodel.yahoo.com).