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PYMNTS.com's April MPOS Tracker Reveals Sector Is Growing, But Adoption Remains Driven By Small Merchants

Friday, May 3, 2013 11:36 AM


PYMNTS.com, the premier source of news and commentary on innovation in payments, and ROAM, a pioneer in the mobile POS space, have recently revealed new findings for their guide to the mobile point of sale ecosystem. April 2013’s key takeaways support analyst data that suggests that mPOS solutions drive less than one-tenth of one percent of overall retail sales since many early adopters of mPOS solutions are the small non-card accepting merchants in sectors that account for smaller overall retail sales volumes and may also represent businesses that are more at risk for failure. Even those merchants who are replacing traditional registers with tablet solutions are concentrated in sectors where volumes are lower, such as coffee shops and bakeries. April’s report also suggests that revenues attributed to mPOS solutions will rise when larger retailers in sectors that drive the majority of consumer retail spend replace traditional POS solutions for mPOS solutions - and that will take some time.

Five new players were added to the MPOS Pyramid. The new merchant facing players are EverPay, iKaaz, JUSP, Kalixia Pro and Spark Pay. In addition, we’ve updated 6 players from prior months. They include the following merchant facing players: Adyen, Intuit, iZettle, PayPal, Payleven, and a powered by supplier, ROAM.

Key insights from this month’s report also include:

  • Bundled solutions are de rigueur. Look for this to move beyond basic solutions that cut across all sectors (like CRM, analytics, and email receipts) to those that account for specific industry use cases and more sophisticated requirements.
  • mPOS without the dongle. What was once differentiating has become a little more mainstream. Some platforms offer the ability to capture an image of a card (a la Flint Mobile, card.io, and Jumio) and still get the all-important card present rate. This simplifies the cost for the merchant by leveraging technology that all phones have – a built in camera.
  • Darwin will rule. It is highly unlikely that the market can support all of the many mPOS solutions that are popping up, and so we can expect to see consolidation in the near term, especially since it is relatively painless for SMBs to move between solutions (some have multiple solutions already).
  • Gimme a T. Tablets are changing the mPOS space in a big way and offering merchants of all sizes an alternative to the traditional (and expensive) cash register system. The big question is the extent to which these solutions can support the applications that larger merchants, in particular, need to run their establishments. What is fascinating about the tablet phenomenon is the extent to which others have used it to innovate – a great example of a platform in action.

Download the full April 2013 MPOS Tracker report here.

Updates related to the player profiles and capabilities are welcome and should be directed to mobilepos@pymnts.com.

About ROAM

ROAM™, an Ingenico company, helps merchants get to market quickly with secure, cost effective and powerful mobile point of sale solutions, regardless of the technology environment. ROAM’s “powered by” mCommerce platform provides the hardware peripherals, applications, tools and services enabling companies worldwide to realize the benefits of using mobile to reinvent their interactions with their customers and to create new business efficiencies. Founded in 2005, ROAM is a pioneer in the mobile POS space, having produced and distributed the industry’s first secure mobile card reader and today powers mobile point of sale solutions for many of the leading companies in this market, globally. For more information, visit www.roamdata.com.

About PYMNTS.com

PYMNTS.com is reinventing the way in which companies in payments share relevant information about the initiatives that shape the future of commerce and make news. This powerful B2B platform is the #1 site for the payments industry by traffic and the premier source of information about “what’s next” in payments. C-suite and VP level executives read it daily for these insights, making the PYMNTS.com audience the most valuable in the industry. It provides an interactive platform for companies to demonstrate thought leadership, popularize products and, most importantly, capture the mindshare of global decision-makers. It’s where the best minds and best content meet on the web.

(Source: Business Wire )
(Source: Quotemedia)

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