PYMNTS.com, the premier source of news and commentary on innovation in
payments, and ROAM, a pioneer in the mobile POS space, have recently
revealed new findings for their guide to the mobile point of sale
ecosystem. April 2013’s key takeaways support analyst data that suggests
that mPOS solutions drive less than one-tenth of one percent of overall
retail sales since many early adopters of mPOS solutions are the small
non-card accepting merchants in sectors that account for smaller overall
retail sales volumes and may also represent businesses that are more at
risk for failure. Even those merchants who are replacing traditional
registers with tablet solutions are concentrated in sectors where
volumes are lower, such as coffee shops and bakeries. April’s report
also suggests that revenues attributed to mPOS solutions will rise when
larger retailers in sectors that drive the majority of consumer retail
spend replace traditional POS solutions for mPOS solutions - and that
will take some time.
Five new players were added to the MPOS Pyramid. The new merchant
facing players are EverPay, iKaaz, JUSP, Kalixia Pro and Spark
Pay. In addition, we’ve updated 6 players from prior months. They
include the following merchant facing players: Adyen,
Intuit, iZettle, PayPal, Payleven, and a powered by supplier, ROAM.
Key insights from this month’s report also include:
Bundled solutions are de rigueur. Look for this to move
beyond basic solutions that cut across all sectors (like CRM,
analytics, and email receipts) to those that account for specific
industry use cases and more sophisticated requirements.
mPOS without the dongle. What was once differentiating
has become a little more mainstream. Some platforms offer the ability
to capture an image of a card (a la Flint Mobile, card.io, and Jumio)
and still get the all-important card present rate. This simplifies the
cost for the merchant by leveraging technology that all phones have –
a built in camera.
Darwin will rule. It is highly unlikely that the market
can support all of the many mPOS solutions that are popping up, and so
we can expect to see consolidation in the near term, especially since
it is relatively painless for SMBs to move between solutions (some
have multiple solutions already).
Gimme a T. Tablets are changing the mPOS space in a big
way and offering merchants of all sizes an alternative to the
traditional (and expensive) cash register system. The big question is
the extent to which these solutions can support the applications that
larger merchants, in particular, need to run their establishments.
What is fascinating about the tablet phenomenon is the extent to which
others have used it to innovate – a great example of a platform in
the full April 2013 MPOS Tracker report here.
Updates related to the player profiles and capabilities are welcome and
should be directed to firstname.lastname@example.org.
ROAM™, an Ingenico company, helps merchants get to market quickly with
secure, cost effective and powerful mobile point of sale solutions,
regardless of the technology environment. ROAM’s “powered by” mCommerce
platform provides the hardware peripherals, applications, tools and
services enabling companies worldwide to realize the benefits of using
mobile to reinvent their interactions with their customers and to create
new business efficiencies. Founded in 2005, ROAM is a pioneer in the
mobile POS space, having produced and distributed the industry’s first
secure mobile card reader and today powers mobile point of sale
solutions for many of the leading companies in this market, globally.
For more information, visit www.roamdata.com.
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