Deal will bring new Star Wars games to fans across the most
popular gaming genres and platforms
The Walt Disney Company (NYSE: DIS) and Electronic Arts Inc. (NASDAQ:
EA) today announced a new multi-year exclusive licensing agreement to
develop and publish globally new games based on Star Wars
characters and storylines.
Under the agreement, EA will develop and publish new Star Wars
titles for a core gaming audience, spanning all interactive platforms
and the most popular game genres, while Disney will retain certain
rights to develop new titles within the mobile, social, tablet and
online game categories.
“This agreement demonstrates our commitment to creating quality game
experiences that drive the popularity of the Star Wars franchise
for years to come,” said John Pleasants, Co-President of Disney
Interactive. “Collaborating with one of the world’s premier game
developers will allow us to bring an amazing portfolio of new Star
Wars titles to our fans around the world.”
“Every developer dreams of creating games for the Star Wars universe,”
said EA Labels President Frank Gibeau. “Three of our top studios will
fulfill that dream, crafting epic adventures for Star Wars fans. DICE
and Visceral will produce new games, joining the BioWare team which
continues to develop for the Star Wars franchise. The new experiences we
create may borrow from films, but the games will be entirely original
with all new stories and gameplay.”
Financial terms of the agreement were not disclosed.
About The Walt Disney Company
The Walt Disney Company, together with its subsidiaries and affiliates,
is a leading diversified international family entertainment and media
enterprise with five business segments: media networks, parks and
resorts, studio entertainment, interactive media, and consumer products.
Disney is a Dow 30 company with revenues of over $42 billion in its
Fiscal Year 2012.
About Electronic Arts
Electronic Arts (NASDAQ:EA) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
EA has more than 275 million registered players and operates in 75
countries. Headquartered in Redwood City, California, EA is recognized
for critically acclaimed, high-quality blockbuster franchises such as
The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™, and
Mass Effect™. More information about EA is available at http://info.ea.com.
Visceral, The Sims and Need for Speed are trademarks of Electronic Arts
Inc. Battlefield is a trademark of EA Digital Illusions CE AB. BioWare
and Mass Effect are trademarks of EA International (Studio and
Publishing) Ltd. John Madden, NFL and FIFA are the property of their
respective owners and used with permission.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is
a global leader in film, television and digital entertainment
production. In addition to its motion-picture and television production,
the company's activities include visual effects and audio
post-production, cutting-edge digital animation, interactive
entertainment software, and the management of the global merchandising
activities for its entertainment properties including the legendary STAR
WARS and INDIANA JONES franchises. Lucasfilm Ltd. is
headquartered in northern California.
Lucasfilm, the Lucasfilm logo, STAR WARS and related properties
are trademarks and/or copyrights, in the United States and other
countries, of Lucasfilm Ltd. and/or its affiliates. TM & © 2013
Lucasfilm Ltd. All rights reserved. All other trademarks and trade names
are properties of their respective owners.