logo
  Join        Login             Stock Quote

Myspace Releases Early Growth Figures Post-Launch

Thursday, June 27, 2013 9:00 AM


Myspace Releases Early Growth Figures Post-Launch

New Platform Sees 31 Million Unique Visitors in First Two Weeks

LOS ANGELES, June 27, 2013 /PRNewswire/ -- Two weeks after launching its new platform, Myspace announced key metrics suggesting strong momentum among its core millennial audience. Heightened social activity among general consumers indicates increased awareness and interest about Myspace given its renewed focus on creative expression and music, while early site traffic and app download patterns demonstrate early adoption of the new product. The new app's strong performance has resulted in New and Noteworthy status in the App Store's social networking category.

Initial 14-day statistics include:  

  • 31 million unique site visitors to check out the new Myspace        
    • 34 percent of that traffic came through mobile
  • To date, there have been 995,000 downloads and updates of the new app
  • Myspace's new app is climbing up the social app chart quickly, moving from 1,300 to 142 in the first 14 days after its debut
  • The Myspace app is consistently ranked among the Top 20 social networking apps
  • The community is liking what they see. Myspace has been solidly trending on Twitter since its June 12 launch
    • Myspace has trended worldwide for up to two hours at a given time on multiple days (June 12, 13, 15, and 20), even in the face of stiff competition
    • Relevant trending topics alongside Myspace included:
      • Kanye West (a new album coming soon)
      • iOS 7 (the new Apple operating system)
      • Tim Duncan (NBA finals)
      • San Antonio (NBA finals)
  • Brand sentiment has been overwhelmingly positive across social media
  • Brand sentiment on Twitter in September 2012 was nearly 60 percent positive; since launch is now approximately 80 percent positive

To support its launch, Myspace debuted a $20 million marketing campaign across broadcast, cable, and digital. With multiple brand and product spots featuring an eclectic cast of musicians, artists, and creatives, the campaign is running across high-profile network TV programs, including Jimmy Kimmel Live!, the NBA Finals, and the BET Awards. Cable outlets running the spots include, Comedy Central, MTV, MTV2, Fuse, BET, Adult Swim, and ESPN. Myspace—whose parent, Specific Media, is one of the world's largest digital advertising companies—is also including a robust digital media component in the campaign to supplement its traditional media buys throughout the summer. The company, which had not done major advertising previous to its launch, is seeing major spikes in traffic and app downloads, tied to its multi-pronged media campaign. According to internal data gathered during the campaign's first two weeks, each media burst of TV, radio, print, and digital, correlates to significant social chatter and app downloads. The airing of a Myspace commercial during the premiere of MTV's Catfish, for example, created a social spike of 54,000 Twitter mentions of Myspace during the spot itself and drove an hour-over-hour tripling of app downloads and signups immediately after the spot.

Myspace has also been active generating partnerships with high-profile brands. Last week, Myspace announced an initiative to bring the Jimmy Kimmel Live! Live Stream concert series to viewers beginning June 18.

Myspace is available at www.myspace.com. The Myspace mobile app is available exclusively for iOS devices at www.AppStore.com. A mobile-optimized version of the new Myspace is available for non-iOS consumers as well.

About Myspace

Myspace (new.myspace.com) is a place where people come to connect, discover, and share. Showcasing artists and their work, the site gives people access to 53 million tracks and videos—the world's largest digital music library. With roots in music and social, the platform is built to empower all artists—from musicians and designers to writers and photographers—helping them connect with audiences, collaborators, and partners to achieve their goals. Through an open design, compelling editorial features, and analytics-based recommendations, Myspace fosters a creative community of people who connect around mutual affinity and inspiration for the purpose of shaping, sharing, and discovering what's next.

For more information on Myspace, please contact:
Neda Azarfar
nazarfar@myspace-inc.com

or

Jim Hughes
Jackie Crystal
Rogers & Cowan for Myspace
jhughes@rogersandcowan.com
jcrystal@rogersandcowan.com

SOURCE Myspace

(Source: PR Newswire )
(Source: Quotemedia)

Advertisement
Advertisement



Fundamental data is provided by Zacks Investment Research, and Commentary, news and Press Releases provided by YellowBrix and Quotemedia.
All information provided "as is" for informational purposes only, not intended for trading purposes or advice. iStockAnalyst.com is not an investment adviser and does not provide, endorse or review any information or data contained herein.
The blog articles are opinions by respective blogger. By using this site you are agreeing to terms and conditions posted on respective bloggers' website.
The postings/comments on the site may or may not be from reliable sources. Neither iStockAnalyst nor any of its independent providers is liable for any informational errors, incompleteness, or delays, or for any actions taken in reliance on information contained herein. You are solely responsible for the investment decisions made by you and the consequences resulting therefrom. By accessing the iStockAnalyst.com site, you agree not to redistribute the information found therein.
The sector scan is based on 15-30 minutes delayed data. The Pattern scan is based on EOD data.