an Ingenico company and the leading mobile commerce platform provider,
today announced that Cynergy Data, a leading payment services provider,
has chosen ROAM’s white-label solution to power its new Vwalaa! Mobile
Pay offering. Now, merchants, Independent Sales Organizations (ISOs) and
Financial Institutions (FIs) can take advantage of the massive mobile
payment revolution with an all-in-one mobile point of sale (mPOS)
solution from Cynergy Data.
Data leveraged ROAM’s core platform components - the G4X secure
mobile card reader, the ROAMpay™ X4 application and the myROAM
management portal – to launch the Vwalaa! Mobile Pay brand in less than
four months. Because Cynergy Data is first to the U.S. market with the
new version of ROAMpay X4, it is currently the only U.S. acquirer to
offer game-changing features such as offline processing, configurable
inventory management, previous purchase recognition and personalized
“We continue to strive to deliver the best possible product to our
partners, and Vwalaa! Mobile Pay, powered by ROAM, rises to the top.
Mobile Pay, we offer a seamless, custom-branded experience
throughout the mobile application, management portal and customer
service,” said Alvin Mayers, senior vice president of product at Cynergy
ROAM’s white-labeling capabilities enable businesses to extend their
brand across the entire platform while leveraging ROAM’s field tested
design, built-in security features, and cross-device support. ROAM’s
unique “powered by” model delivers the best of a build/buy mobile
commerce solution, helping businesses get to market faster with the
latest mPOS offerings that are used for line busting, self-checkout and
onsite payment acceptance.
“ROAM is uniquely positioned to partner with acquirers like Cynergy Data
to help them quickly, easily and cost-effectively enter the mobile
payments market with a custom-branded mPOS solution,” said Eric Hoffman,
senior vice president of U.S. sales at ROAM. “We’re thrilled that
Cynergy Data chose ROAM to be its trusted technology provider in order
to deliver innovative, flexible and user-friendly mPOS solutions to its
ROAM, an Ingenico company, helps merchants get to market quickly with
secure, cost effective and powerful mobile point of sale solutions,
regardless of the technology environment. ROAM’s “powered by” mCommerce
platform provides the hardware peripherals, applications, tools and
services enabling companies worldwide to realize the benefits of using
mobile to reinvent their interactions with their customers and to create
new business efficiencies. Founded in 2005, ROAM is a pioneer in the
mobile POS space, having produced and distributed the industry’s first
secure mobile card reader and today powers mobile point of sale
solutions for many of the leading companies in this market, globally.
For more information, visit www.roamdata.com.
About Cynergy Data
Cynergy Data is one of the country’s foremost payment services
providers, processing in excess of $10 billion annually by serving
Independent Service Operators, Financial Institutions, and Merchants.
Cynergy Data was listed twice by Inc. Magazine as one of the fastest
growing companies. Cynergy Data’s CEO is President of the Electronic
Transaction Association – the payment industry heavyweight, and was
recently nominated as one of the Top 20 Most Influential Women in
Payments. For more information visit www.cynergydata.com.
Copyright Business Wire 2013