DALLAS, Sept. 19, 2013 /PRNewswire/ -- "You would not believe the mother load I just dropped… and that's how I like to keep it." Poo~Pourri Before-You-Go Toilet Spray is taking potty humor to a new level. Poo~Pourri—which is scientifically proven to trap embarrassing bathroom odors at the source—launched a YouTube video that BuzzFeed called "The Most Epic Sh*t-Related Ad Ever."
Since its public release on September 10, 2013, the video has gone viral, with over 5 million views (many of which while on a toilet, we presume), and hundreds of thousands of Facebook and Twitter shares—in one week. Holy crap, right?
Poo~Pourri teamed up with the Harmon brothers and writer/director Joel Ackerman to produce the video, the same team that created the Orabrush tongue cleaner marketing campaign that resulted in over 40 million YouTube views and millions of dollars in sales.
The Poo Crew traveled to Utah to hook up with the Harmon team and—in less than 3 weeks—wrote, produced, tested, and launched their now viral video, "Girls Don't Poop." (http://youtu.be/ZKLnhuzh9uY)
The video explains the ingenious technology behind the relationship-saving Poo~Pourri. The Before-You-Go Toilet Spray is made of a top secret blend of essential oils and other natural ingredients that—when sprayed into the toilet bowl—create a barrier on the surface of the water that keeps stink in its porcelain prison and out of the air.
The video's star delivers every line with British flare while sitting on—you guessed it—a toilet. Bethany Woodruff, a BYU student originally from Scotland, endured two leg-numbing days on the throne while shooting in six different locations, from sitting in actual cow crap, to freezing on an 8000-ft elevation mountain.
Poo~Pourri creator, Suzy Batiz, says her husband and two sons were the inspiration behind the product. "It came down to either the stench goes or I go," Suzy explained, "So I used my background in essential oils to develop the perfect formula that truly stops stench in its tracks!"
Bathroom odors are now a thing of the past for those who've discovered Poo~Pourri. Since its introduction in 2007, Poo~Pourri has sold over 4 million bottles and received a 4.8 out of 5 star Amazon rating! The company is so confident in its effectiveness; it offers an "Unconditional, Stink-Free Guarantee."
Poo~Pourri Press Department
Video with caption: "Girls Don't Poop - PooPourri.com." Video available at: http://youtu.be/ZKLnhuzh9uY