NEW YORK, Sept. 26, 2013 /PRNewswire/ -- Advertising agency Barker DZP has won two 2013 American Gaming Association (AGA) Gaming Voice Awards in the categories of "Best Multi-format Advertising Campaign" and "Best Outdoor Advertisement" for the firm's work on behalf of Parx Casino, the number one revenue-generating Pennsylvania casino. Barker and Parx Casino were recognized for their "Get Lucky in No Time" campaign that targeted New York City area residents, less than 100 miles from the casino.
The "Get Lucky in No Time" campaign featured hyper-local advertising that demonstrated Parx Casino's close proximity to the New York area as well as the casino's high-quality gaming experience through the creation of a series of attention-grabbing television, radio, outdoor and print advertisements. As a result of the successful campaign, Parx Casino's out-of-market revenue for the second quarter of 2013 increased by more than 50% compared to the second quarter of 2012.
"It's a thrill to win two Gaming Voice Awards for a campaign that embodies the creativity of our agency and our ability to drive powerful results for our clients," said John Barker, President and Chief Idea Officer of Barker DZP. "Being able to help Parx Casino attract more out-of-market gamers, through the use of eye-catching creative that showcases the excitement of the gaming experience and blends in a little sense of humor, is something everyone at our agency is proud of accomplishing."
"Our campaign was a great success, and I'm honored that my peers in the gaming industry agree," said Marc Oppenheimer, Chief Marketing Officer of Parx Casino. "Barker developed a clever idea that effectively showcased the convenience, friendliness, fun and excellent customer service that defines the Parx Casino experience and we couldn't be happier with the result."
The annual AGA Gaming Voice Awards celebrate the gaming industry's most innovative and effective communicators by recognizing achievements in advertising, public relations and marketing.
The 2013 Gaming Voice Awards were presented at the 13th Annual AGA Communications Awards Luncheon on September 25 at the Sands Convention and Expo Center in Las Vegas.
ABOUT BARKER DZP
Barker DZP (www.barkerdzp.com) is an award-winning full-service independent agency built from a core team of large-agency veterans who understand the new world of consumer engagement. Barker DZP delivers high-impact branding, interactive, print, broadcast and social media for clients such as P&G, Estee Lauder, PDI Healthcare, NYU, IDB Bank and others.
ABOUT PARX CASINO®
Parx Casino®, the number one revenue generating Pennsylvania casino, owned and operated by Greenwood Racing, Inc. Parx Casino® is conveniently located 20 minutes north of center city Philadelphia, I-95 exit 37 or PA Turnpike exit 351 (westbound), exit 352 (eastbound) onto Street Road in Bensalem. Parx features 164,000 square feet of gaming; 3,350 slot machines; 110 live table games; 60 poker tables; live racing & simulcast action; Parxgrill, an upscale signature restaurant; Foodies food court, Chickie's & Pete's Crab House and Sports Bar, 360 bar and live music venue; Jax sports bar, Finish Line bar, SangKee Noodle Bar, Earl of Sandwich® and complimentary parking for over 5,000 cars. For more information on Parx Casino, visit http://www.parxcasino.com/
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SOURCE Barker DZP