Winning the battle for customers is becoming more competitive and
customer loyalty is short-lived. Insurance carriers looking to build
stronger relationships with customers need to use real-time data about
their customers and employ analytics in everyday decision-making.
Data-driven marketing combines collecting and connecting large amounts
of data, rapidly analyzing it and gaining insights, and then bringing
those insights to market via interactions tailored to what’s relevant
for each customer. In a webinar set for Wednesday, November 6, at 10
a.m. Eastern Time, find out how Aviva is taking a data-driven marketing
Register for the complimentary webinar at http://www.bestreview.com/webinars/data13.
Panelists for this webinar include:
Peter Hughes, Director, Global Industry Programs, Teradata
Mark Schroeder, Vice President, Teradata Relationship Marketing
Jonathan Mansley, Head of Customer Analytics and Database Marketing,
The event is sponsored by Teradata Corporation. Visit them at http://www.teradata.com/industry-expertise/insurance/.
Attendees can submit questions in advance during registration, or email
questions to firstname.lastname@example.org during
the live event. Coverage of the webinar will be featured in an upcoming
issue of Best’s Review. For more information about the webinar,
please call (908) 439-2200, ext. 5561, or email email@example.com.
Best’s Review, A.M. Best Co.’s award-winning monthly
covers the global insurance industry. For information about advertising
in Best’s Review or webinar sponsorship opportunities, call (908)
439-2200 ext. 5399, or email firstname.lastname@example.org.
A.M. Best Company is the world's oldest and most authoritative
insurance rating and information source. For more information, visit www.ambest.com.
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