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Best's Review Webinar Examines Data-Driven Marketing and How It is Applied

Wednesday, October 30, 2013 12:15 PM

Best's Review Webinar Examines Data-Driven Marketing and How It is Applied

Winning the battle for customers is becoming more competitive and customer loyalty is short-lived. Insurance carriers looking to build stronger relationships with customers need to use real-time data about their customers and employ analytics in everyday decision-making. Data-driven marketing combines collecting and connecting large amounts of data, rapidly analyzing it and gaining insights, and then bringing those insights to market via interactions tailored to what’s relevant for each customer. In a webinar set for Wednesday, November 6, at 10 a.m. Eastern Time, find out how Aviva is taking a data-driven marketing approach.

Register for the complimentary webinar at http://www.bestreview.com/webinars/data13.

Panelists for this webinar include:

  • Peter Hughes, Director, Global Industry Programs, Teradata
  • Mark Schroeder, Vice President, Teradata Relationship Marketing
  • Jonathan Mansley, Head of Customer Analytics and Database Marketing, Aviva

The event is sponsored by Teradata Corporation. Visit them at http://www.teradata.com/industry-expertise/insurance/.

Attendees can submit questions in advance during registration, or email questions to news@ambest.com during the live event. Coverage of the webinar will be featured in an upcoming issue of Best’s Review. For more information about the webinar, please call (908) 439-2200, ext. 5561, or email lee.mcdonald@ambest.com.

Best’s Review, A.M. Best Co.’s award-winning monthly publication (www.bestreview.com), covers the global insurance industry. For information about advertising in Best’s Review or webinar sponsorship opportunities, call (908) 439-2200 ext. 5399, or email advertising_sales@ambest.com.

A.M. Best Company is the world's oldest and most authoritative insurance rating and information source. For more information, visit www.ambest.com.

Copyright © 2013 by A.M. Best Company, Inc. ALL RIGHTS RESERVED.

(Source: Business Wire )
(Source: Quotemedia)


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