Abercrombie & Fitch Co. is principally engaged in the purchase, distribution and sale of men''s, women''s and kids'' casual apparel. The company''s retail activities are conducted under the Abercrombie & Fitch and abercrombie trade names through retail stores, a catalogue, a magazine/catalogue and a website, all bearing some form of the company name. Merchandise is targeted to appeal to customers in specialtymarkets who have distinctive consumer characteristics.