Central Garden & Pet Company is a leading innovator, marketer and producer of quality branded products for the lawn & garden and pet supplies markets. Committed to new product innovation, ITS products are sold to specialty independent and mass retailers in the following categories: In Lawn & Garden: Grass seed including the brands Pennington and The Rebels; wild bird feed and the brands Pennington and Kaytee; weed and insect control and the brands AMDRO, Sevin, Ironite and Over ''N Out and; decorative outdoor patio products and the brands Norcal, New England Pottery and Matthews Four Seasons. The Company also provide a host of other regional and application-specific garden brands and supplies. It also provide a host of other application-specific Pet brands and supplies.