HDFC BANK''s mission is to be a World Class Indian Bank. The Bank''s aim is to build a sound customer franchise across distinct businesses so as to be the preferred provider of banking services in the niche segments that the bank operates in and to achieve healthy growth in profitability, consistent with the bank''s risk appetite. The bank aims to ensure the highest level of ethical standards, professional integrity and regulatory compliance. HDFC Bank''s business philosophy is based on four core values: Operational Excellence, Customer Focus, Product Leadership and People.