Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients'' marketing investment by increasing their prospect and customer value a process of `customer optimization` organized around five strategic considerations: Information data collection/management -- Opportunity data access/utilization -- Insight data analysis/interpretation -- Engagement knowledge application -- Interaction program execution. Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves.