The Limited, Inc. is principally engaged in the purchase, distribution and sale of women''s, men''s and children''s apparel, women''s intimate apparel, personal care products, and a wide variety of sporting goods. The company operates an integrated distribution system which supports its retail activities. These activities are conducted under various trade names primarily through the retail stores and catalogue businesses of the company. Merchandise is targeted to appeal to customers in various market segments that have distinctive consumer characteristics.