Fundamental Data for PLA

Playboy Enterprises, Inc. was organized in 1953 to publish Playboy magazine. Shortly after its inception, the Company expanded its operations by engaging in entertainment businesses that are related to the content and style of Playboy magazine, and licensing its trademarks for use on various consumer products and services.

# Employees: 626

Address: 680 North Lake Shore Drive,Chicago,IL,USA

Phone: 312 751-8000

Fax: 312-751-2818

Website: www.playboyenterprises.com

Email:

Sector: Consumer Staples

Industry: PUBLSHG-PRDCALS

Executive Officers

Christie Hefner (Chmn.; C.E.O.; Dir.)

Linda G. Havard (Exec. V.P.; Fin. & Oper.; C.F.O.)

Richard S. Rosenzweig (Exec. V.P.; Dir.)

Dennis S. Bookshester (Dir.)

David I. Chemerow (Dir.,)

Dividend

Ex-Dividend Date: N/A

Annual Dividend: N/A

Current Dividend Yield: N/A

Dividend Paid (3 months): N/A

Indicated Dividend: N/A

Earnings

Last Earnings Date: 12/31/2009

Next Earnings Date(Expected): 5/10/2010

Mean EPS (Next Qtr): ($0.08)

Mean EPS (Year): ($0.12)

Mean Estimate(Long Term): ($0.01)

P/E Ratio(Based on EPS estimate): -0.010

Number of Estimates: 2

Shares Performance

Period	PLA	Compare to S&P
YTD	6.88 %	3.63 %
4 Weeks	1.79 %	-4.81 %
12 Weeks	3.95 %	-0.34 %

Shares Information

Analyst Coverage: Y

Avg Volume: 124862

Shares Outstanding: 33M

Market Cap: $0.11B

52 Week High: $4.78

52 Week Low: $1.35

P/E Ratio: -0.010

PEG Ratio: -0.010

Split: On 1/1/1990 PLA split by factor of 2.000

Earnings Performance

EPS Growth in Last Quarter: 200.00 %

EPS Growth in Last Year: -94.29 %

Sales Growth in Last Quarter: 8.21 %

Sales Growth in Last Quarter: -13.18 %

Financials

Qtr Book Value: $20.08

Cash Flow/Share: ($0.01)

Change in Payout Ratio: -0.010

Price/Sales: 0.480