Fundamental Data for PRM

PRIMEDIA Inc. is a targeted media company with leading positions in consumer and business-to-business markets. The company''s propertiesutilize the full media arsenal to deliver content via print, video, live events and Internet. Its products serve highly specialized niches and capitalize on the growing trend toward targeted rather than mass information distribution.

# Employees: 1000

Address: 3585 Engineering Drive,Norcross,GA,USA

Phone: 678-421-3000

Fax:

Website: www.primedia.com

Email: information@primedia.com

Sector: Consumer Staples

Industry: PUBLSHG-PRDCALS

Executive Officers

Dean B. Nelson (Chmn.; Dir.)

Kim R. Payne (Sr. V.P.; C.F.O.; Dir.)

Robert J. Sforzo (Sr. V.P.; Contr.; Chief Acctg. Off.)

Robert B. Metz (Presi.; C.E.O.)

David Bell (Dir.,)

Dividend

Ex-Dividend Date: 11/12/2009

Annual Dividend: $0.28

Current Dividend Yield: $9.27

Dividend Paid (3 months): $0.07

Indicated Dividend: $2.15

Earnings

Last Earnings Date: 9/30/2009

Next Earnings Date(Expected): 3/11/2010

Mean EPS (Next Qtr): ($0.01)

Mean EPS (Year): ($0.01)

Mean Estimate(Long Term): ($0.01)

P/E Ratio(Based on EPS estimate): -0.010

Number of Estimates: 0

Shares Performance

Period	PRM	Compare to S&P
YTD	39.17 %	15.17 %
4 Weeks	20.32 %	14.22 %
12 Weeks	27.97 %	19.16 %

Shares Information

Analyst Coverage: N

Avg Volume: 52803

Shares Outstanding: 44M

Market Cap: $0.13B

52 Week High: $3.90

52 Week Low: $0.77

P/E Ratio: 23.230

PEG Ratio: -0.010

Split: On 8/2/2007 PRM split by factor of 0.170

Earnings Performance

EPS Growth in Last Quarter: 168.42 %

EPS Growth in Last Year: -35.00 %

Sales Growth in Last Quarter: -3.37 %

Sales Growth in Last Quarter: -17.54 %

Financials

Qtr Book Value: ($0.01)

Cash Flow/Share: $3.22

Change in Payout Ratio: -0.010

Price/Sales: 0.490