Fundamental Data for SSP

E. W. Scripps Company is a diversified media company operating in three reportable segments: newspapers, broadcast television and category television. The company operates daily newspapers, broadcast TV stations and cable television networks. The company''s cable television network brands include Home & Garden Television, Food Network, Do It Yourself, and Fine Living. The company also operates Scripps Howard News Service, United Media, the worldwide licensing and syndication home of PEANUTS and DILBERT, and Web sites, including hgtv.com, foodtv.com, and diynet.com.

# Employees: 6000

Address: 312 Walnut Street,Cincinnati,OH,USA

Phone: 513 977-3000

Fax: 513 977-3721

Website: www.scripps.com

Email: corpcomm@scripps.com

Sector: Consumer Staples

Industry: PUBLSHG-NEWSPRS

Executive Officers

William R. Burleigh (Chmn.)

Kenneth W. Lowe (Pres.; C.E.O.; Dir.)

Joseph G. NeCastro (Exec. V.P.; C.F.O.)

John H. Burlingame (Dir.)

David A. Galloway (Dir.,)

Dividend

Ex-Dividend Date: N/A

Annual Dividend: N/A

Current Dividend Yield: N/A

Dividend Paid (3 months): N/A

Indicated Dividend: N/A

Earnings

Last Earnings Date: 9/30/2009

Next Earnings Date(Expected): 3/8/2010

Mean EPS (Next Qtr): $0.07

Mean EPS (Year): ($0.20)

Mean Estimate(Long Term): ($0.01)

P/E Ratio(Based on EPS estimate): -0.010

Number of Estimates: 1

Shares Performance

Period	SSP	Compare to S&P
YTD	190.04 %	140.05 %
4 Weeks	-15.99 %	-16.90 %
12 Weeks	-11.59 %	-16.65 %

Shares Information

Analyst Coverage: Y

Avg Volume: 426843

Shares Outstanding: 54M

Market Cap: $0.35B

52 Week High: $8.83

52 Week Low: $0.72

P/E Ratio: 53.420

PEG Ratio: -0.010

Split: On 7/16/2008 SSP split by factor of 0.330

Earnings Performance

EPS Growth in Last Quarter: -183.33 %

EPS Growth in Last Year: -145.45 %

Sales Growth in Last Quarter: -3.88 %

Sales Growth in Last Quarter: -19.05 %

Financials

Qtr Book Value: $0.80

Cash Flow/Share: $0.30

Change in Payout Ratio: -0.010

Price/Sales: 0.410