TiVo Inc. is a pioneer in the personal television industry. They have created a unique personal television service that allows viewers to watch what they want when they want. The TiVo Service also allows television programmers and advertisers to reach a broader audience by making shows more accessible and easier to record and to target their programming and advertising to specific viewers. The TiVo Service is a subscription-based service enabled by a personal video recorder designed and developed by TiVo.