Join        Login             Stock Quote

Is There A Ford In Your Future?

 June 27, 2011 09:39 AM

It has been quite a while since I have posted about Ford (F), one of the better plays I have had in the entire bull run-up since early '09 (and trust me, I have had my fair share of losers).

Ford made a spectacular run from around a buck a share in '08-09 to just under $19 in early 2011, helped by strong leadership, favorable PR as the car company which was not bailed out, some generally favorable product line reviews, and Toyota's huge problems (not to mention the usually overlooked favorable government treatment and support). Ford passed Toyota in 2010 to reclaim the #2 automaker sales spot in the U.S. and posted a 15% increase in overall line sales.

[Related -Ford Motor Company (NYSE:F): This American Icon Has 50% Upside]

Jim Cramer has been an unusually vocal supporter of the Ford case and recently had CEO Alan Mullaly on the air to address concerns over highly-publicized and supposedly misinterpreted comments "that Ford had seen its best results of the year in the first quarter".

Mr. Mullaly acknowledged that global growth might be sluggish for the rest of the year, but that the company was progressing well within its five -year plan and "believes Ford is well positioned given its strong product line, increased productivity, and penetration of emerging markets".

Cramer agreed, saying investors shouldn't be swayed by short-term weakness, when Ford's long-term view is so "compelling."

Ford shares have not done well this year after it posted a disappointing 4th qtr. 2010 earnings report, trading off the January $18.97 highs to today's $13 level, a hefty 30% decline.

[Related -Ford Motor Company (F): What To Watch In Q4 Results?]

To add to the situation, the J.D. Power Initial Quality Study just came out, with Ford falling from last year's 5th place all the way to 23rd, which is fairly shocking given the positive product reviews.

Lexus' top-selling LS sedan had the fewest problems reported by new car purchasers in the past year. Honda, Acura, Mercedes-Benz and Mazda were next. Ford's lower ratings were mainly based on problems with the in-dash, touch-screen monitors found on many of its Ford and Lincoln models. This strikes me as somewhat positive in that issues were not largely related to more fundamental manufacturing quality points.

I know several traders who are extremely bullish on the stock as a long-term play, arguing that Ford is especially well-positioned outside of the U.S. and citing its strong leadership team. I know others who are somewhat bearish, fearful of Toyota's inevitable comeback. I am neutral at this point, but not especially anxious to jump into a position with all the other market issues surrounding the global growth outlook at this time.

iOnTheMarket Premium


Comments Closed

rss feed

Latest Stories

article imageDefensive Sectors Lead Hesitant Market, But Traders Honor Long-standing Bullish Support

Last week, the major indexes fell back below round-number thresholds that had taken a lot of effort to read on...

article imageWill Janet Yellen's Outlook Prevail?

Federal Reserve Chairwoman Janet Yellen told the crowd last week that rate hikes are coming. The rise will read on...

article image3 Deep Value Stocks That Could Mount A Turnaround

Although the market action was a bit choppy in the first quarter of 2015, one fact is inescapable: the read on...

article imageFrenzied Speculative Activity In China's Equity Markets

It's time to take another look at the recent developments in China's equity markets as major indices hover read on...

Popular Articles

Daily Sector Scan
Partner Center

Fundamental data is provided by Zacks Investment Research, and Commentary, news and Press Releases provided by YellowBrix and Quotemedia.
All information provided "as is" for informational purposes only, not intended for trading purposes or advice. iStockAnalyst.com is not an investment adviser and does not provide, endorse or review any information or data contained herein.
The blog articles are opinions by respective blogger. By using this site you are agreeing to terms and conditions posted on respective bloggers' website.
The postings/comments on the site may or may not be from reliable sources. Neither iStockAnalyst nor any of its independent providers is liable for any informational errors, incompleteness, or delays, or for any actions taken in reliance on information contained herein. You are solely responsible for the investment decisions made by you and the consequences resulting therefrom. By accessing the iStockAnalyst.com site, you agree not to redistribute the information found therein.
The sector scan is based on 15-30 minutes delayed data. The Pattern scan is based on EOD data.