Join        Login             Stock Quote

Yahoo's Woes In Search Engine Share Continues As Microsoft Gains

 February 09, 2012 11:17 PM

Internet company Yahoo!'s (YHOO) woes continues in the core search engine share in January. The company extended its losing streak by witnessing 40 basis points drop in its explicit core search engine share, which has been shared between market leader Google (GOOG) and Microsoft (MSFT).

Yahoo!'s share in explicit core search engine has come down to 14.1 percent in January from 14.5 percent in December. Google, on the other hand, extended its gains by another 30 basis points to settle at 66.2 percent than 65.9 percent in December. While Google gaining is not a surprise, Microsoft extending its gains by another 10 basis points to 15.2 percent from 15.1 in December assumes significance. Strangely, Ask Network too advanced 10 basis points to 3.0 percent from 2.9 percent, but Yahoo! has not only failed to extend, but has been steadily losing its share.

[Related -Boost Your Dividend Yield]

In the core search engine segment, Yahoo! sites managed to retain its number two slot despite losing 20 basis points to 16.0 percent from 16.2 percent in December. However, Google extended its share by another 10 basis points to close at 66.2 percent from 66.1 percent in December.

Microsoft and Ask Network and AOL maintained their share of 13.8 percent, 2.6 percent and 1.4 percent respectively in January.

The new CEO of Yahoo! is going to have tough times to not only arrest the falling share, but also increase the revenue base to stayput in the market. There was an expectation that the leaving of Jerry Yang, co-founder of Yahoo!, would allow the new CEO Scott Thomson the much needed freedom to take some bold decisions. But since more than three weeks had passed, no concrete decision seems to have been taken on the question of divesting its interest in Asian business, especially its stake in Alibaba and Yahoo Japan.

iOnTheMarket Premium


Comments Closed

rss feed

Latest Stories

article imageDefensive Sectors Lead Hesitant Market, But Traders Honor Long-standing Bullish Support

Last week, the major indexes fell back below round-number thresholds that had taken a lot of effort to read on...

article imageWill Janet Yellen's Outlook Prevail?

Federal Reserve Chairwoman Janet Yellen told the crowd last week that rate hikes are coming. The rise will read on...

article image3 Deep Value Stocks That Could Mount A Turnaround

Although the market action was a bit choppy in the first quarter of 2015, one fact is inescapable: the read on...

article imageFrenzied Speculative Activity In China's Equity Markets

It's time to take another look at the recent developments in China's equity markets as major indices hover read on...

Popular Articles

Daily Sector Scan
Partner Center

Fundamental data is provided by Zacks Investment Research, and Commentary, news and Press Releases provided by YellowBrix and Quotemedia.
All information provided "as is" for informational purposes only, not intended for trading purposes or advice. iStockAnalyst.com is not an investment adviser and does not provide, endorse or review any information or data contained herein.
The blog articles are opinions by respective blogger. By using this site you are agreeing to terms and conditions posted on respective bloggers' website.
The postings/comments on the site may or may not be from reliable sources. Neither iStockAnalyst nor any of its independent providers is liable for any informational errors, incompleteness, or delays, or for any actions taken in reliance on information contained herein. You are solely responsible for the investment decisions made by you and the consequences resulting therefrom. By accessing the iStockAnalyst.com site, you agree not to redistribute the information found therein.
The sector scan is based on 15-30 minutes delayed data. The Pattern scan is based on EOD data.