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Microsoft (MSFT) New Patent Could Charge Ad Skipping Viewers

 March 17, 2012 11:48 AM
 


Microsoft Corp. (NASDAQ:MSFT) has filed for a patent - control-based content pricing - that could allow content owners charge viewers for skipping advertisements or watching a replay.

"If a user initiates a navigation control input to advance past (e.g., skip over) an advertisement, the cost of a requested on-demand movie may be increased," the software company said. Likewise, if a viewer initiates a replay of a sporting event, the user may be charged for the replay control input and for each subsequent view control input.

According to the Microsoft filing, this system offers a flexible advertisement revenue model that reflects user viewing choices and selections during playback of requested media. In addition, this enables targeted advertising and media content delivery, while maintaining consumer privacy.

[Related -What does Istanbul have to do with AAPL?]

The new patent allows for user-personalized pricing where price is a direct function of user viewing interaction. In addition, the pricing may be expressed as a debit function, such as a debit to receive an on-demand movie, or as a credit function, such as a credit to watch an advertisement or infomercial before receiving the on-demand movie.

Likewise, these functions may be based on view control inputs, such as content navigation inputs, received as user-input commands initiated with a remote control device.

The patent may apply to other non-video services, such as a stock ticker data feed that is distributed as media content via a client device.

[Related -How To Earn 30% A Year From Microsoft -- Without Buying A Single Share]

Microsoft regularly files patents as part of its business practice, though not all patents applied for or received will be incorporated into a Microsoft product, according to a Geekwire report that quoted a Microsoft spokesperson as saying.

The patent application reportedly was filed in November 2011, building on an existing patent that Microsoft was granted last year.


Source: http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PG01&s1=20120066703.PGNR.&OS=DN/20120066703RS=DN/20120066703

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