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SAP Extends Its Lead In BI, Analytics And PMS Market Share

 April 03, 2012 03:08 PM

German based SAP AG (NYSE: SAP) extended its market share in global business intelligence (BI), performance management software or PMS and analytics market in 2011. The three business verticals posted a growth of 16.4 percent in 2011.

Global revenues from these three businesses yielded revenues of $12.2 billion, up 16.4 percent from $10.5 billion generated in 2010, data from Gartner indicates. The BI, PMS and analytics market is the second fastest growing segment in the overall global enterprise software space.

SAP's 2011 market share of 23percent extended its lead from 23.0 percent in 2010. The company generated revenues of $2.88 billion, 19.5 higher than $2.41 billion last year. This assumes significance due to the overall revenue growth of 16.4 percent.

[Related -Microsoft Corporation (MSFT) Earnings Preview: What To Watch In Q2 Results?]

Oracle (Nasdaq: ORCL) also posted 16.3 percent upside in revenues to $1.91 billion from $1.65 billion in 2010 and shed ten basis points of its market share to 15.6 percent from 15.7 percent in the previous year.

SAS Institute is the  third company to generate more revenues from the three business verticals than it did the previous year. SAS witnessed 11.3 percent revenue upside to $1.54 billion from $1.38 billion in 2010, but its market share dipped to 12.6 percent from 13.2 percent.

International Business Machine (NYSE: IBM) lifted its market share to 12.1 percent from 11.6 percent as a result of 20.9 revenue growth to $1.48 billion from $1.22 billion in the previous year.

[Related -International Business Machines Corp. (IBM): What To Watch In Q3 Results?]

Microsoft (Nasdaq: MSFT) maintained its market share of 8.7 percent as its revenue grew 16.0 percent to $1.06 billion from $914 million last year.

The robust upside in the three business verticals is due to two major factors. The first one is that BI continues to attract attention despite constraints on budgets. In 2012, BI is the top technology priority for CIOs based on a Gartner survey. An analyst from the research firm believes that BI projects are somewhat protected and that a significant portion of discretionary money would be up for grabs for emerging analytic initiatives.

The second contributing factor is opening new buying centers and expanding beyond IT; which are the core initiatives of their business. Self-service data discovery tools, renewed interest among CFOs for BI and PMS and the race amongst vendors to offer business through bundled analytics are the key drivers.

BI platforms continue to be the major force with 63.6 percent share, generating 16.3 percent more revenues to $7.79 billion in 2012 than the $6.7 billion in 2010. CPM suites are the second contributing factor with 16.4 growth in revenues to $2.51 billion from $2.16 billion and maintained a share of 20.5 percent. Analytic applications and PMS witnessed 17.3 percent upside in revenues to $1.94 billion from $1.65 billion in the previous year, and it share rose modestly to 15.8 percent from 15.7 percent.

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