logo
  Join        Login             Stock Quote

Survey Indicates CRM Among Top 10 Priorities For Business Improvement

 April 24, 2012 12:56 PM


Customer relationship management (CRM) is among the top ten priorities for investment to improve business prospects in the next five years.

A survey conducted by Gartner among chief information officers (CIO) indicated that CRM has moved 10 positions to become 8th technology priority, while CEOs view CRM as a key area for business improvement.

Despite continued economic ambiguity and government austerity, the spotlight is on customers as corporations believe CRM is an important factor to drive their business not only to deliver growth but also provide operational efficiencies in 2012.  The social media could be tapped as part of a new strategy, Gartner believes.

The current year will throw more challenges for CRM executives due to the popularity of social media, and they are expected to see this media more seriously than just treat as another channel and doing business differently, comments analyst Ed Thomson of Gartner.

[Related -These Small Caps Now Hold Deep Value]

In 2011, CRM software advanced 13.5 percent to generate revenues of $12 billion. This is expected to witness 7 percent upside in 2012. Significantly, major portion of the revenue is generated from software as a service or SaaS besides cloud computing. Revenue from SaaS represented 32 percent in 2011 and the expectation is that it can witness 16 percent upside in 2012.

As the competition heats up, services providers will have to develop their own CRM software to add cloud computing, digital media, social CRM and mobility. In the absence of such practice, they will have to find suitable specialist vendors. Those, who follow traditional CRM solutions, may face the going tough during the next couple of years as rivals are bent on taking advantage of any loophole in the CRM.

[Related -Russell 2000 Showing Relative Weakness at the New Highs]

The research firm analyst urged corporations to revisit their strategy towards CRM in 2012 and not to take the impact lightly from big data, social, cloud and mobile.

Like the  current practice of ignoring phone calls and emails by customers, organizations could feel the worst of it by if they refuse to correspond through social media.

iOnTheMarket Premium
Advertisement

Advertisement


Post Comment -- Login is required to post message
Name:  
Alert for new comments:
Your email:
Your Website:
Title:
Comments:
 

rss feed

Latest Stories

article imageRussell 2000 Showing Relative Weakness at the New Highs

A quick “Quad Index” Grid shows us that the small-cap Russell 2000 is showing relative strength to the read on...

article imageThe Poster Boy For Liberal Economics Discovers The Tax Factor

Paul Krugman seems to be having a supply-side-economics moment… sort of. Raising taxes, the NY Times read on...

article imageMacroprudential Policy And Distribution Of Risk

There is very little doubt that housing prices and leverage played a strong role in the global financial read on...

article imageIs the World Turning Japanese?

Many really think so, but reality suggests read on...

Advertisement
Popular Articles

Advertisement
Daily Sector Scan
Partner Center



Fundamental data is provided by Zacks Investment Research, and Commentary, news and Press Releases provided by YellowBrix and Quotemedia.
All information provided "as is" for informational purposes only, not intended for trading purposes or advice. iStockAnalyst.com is not an investment adviser and does not provide, endorse or review any information or data contained herein.
The blog articles are opinions by respective blogger. By using this site you are agreeing to terms and conditions posted on respective bloggers' website.
The postings/comments on the site may or may not be from reliable sources. Neither iStockAnalyst nor any of its independent providers is liable for any informational errors, incompleteness, or delays, or for any actions taken in reliance on information contained herein. You are solely responsible for the investment decisions made by you and the consequences resulting therefrom. By accessing the iStockAnalyst.com site, you agree not to redistribute the information found therein.
The sector scan is based on 15-30 minutes delayed data. The Pattern scan is based on EOD data.