logo
  Join        Login             Stock Quote

Android To Thrive In Connected TV Market By 2014

 May 02, 2012 08:34 PM
 


(By Mani) Google's (NASDAQ:GOOG) Android operating system, which is thriving in smartphones and tablets, is set to gain mileage in another platform called connected TVs, a market that is expected to touch $117 billion in the next four years.

Research firm IMS said TV manufacturers would resort to proprietary operating systems in the next five years for connected TV sets, although Android OS will start gaining presence and it's expected to reach a significant share of the market by 2014.

A connected TV is either a TV with in-built internet features or a set-top box for television that offers more advanced computing ability and connectivity than a contemporary basic TV set.

[Related -Boost Your Dividend Yield]

While the concept of connected TVs is still in its nascent stages, it is expected to witness substantial growth in the next five years. In addition, TV offerings from companies such as Sony, LG, Samsung and Intel have indicated products in the area that will give television users search capabilities, ability to run apps, interactive on-demand media, personalized communications, and social networking features.

Google has already ventured in to this market with Google TV, a Smart TV platform co-developed by Google, Intel, Sony and Logitech. Google TV integrates Google's Android operating system and the Linux version of Google Chrome browser to create an interactive television overlay on top of existing internet television.

Internet connectivity is becoming standard on high-end TV sets, and it's increasingly being added to mid-end televisions. In the future, many TV set manufacturers will bring connected TV sets to the market by 2014.

[Related -Google Inc (GOOG): Why Nest Labs Deal Is A Wakeup Call For Apple Inc.?]

Internet connected TV's could account for 70 percent of total TV shipments in 2016, according to a new report by IMS Research. Currently, about 25 percent of the TV sets shipped globally in 2011 were internet-connected.

As the volumes surge, the current high price of connected TVs should come down. The firm noted that more than 80 percent of the connected TV sets shipped worldwide will have built-in Wi-Fi during 2016, and close to 30 percent will have advanced user interface features such as motion, gesture or voice.

The increased awareness of Smart TV is also expected to improve sales of flat panel TVs as connected TVs enable consumers to view all of these advanced services on their flat screen TV, via a single device.

However, the research firm has warned that the impact of internet-connectivity on total TV set growth will be hurt by the availability of other internet-connected devices such as Apple TV, Roku and game consoles.

Currently, Apple TV allows consumers to use an HDTV set to view photos, play music and watch video that originates from limited Internet services or a local network. Apple TV brings digital content from iTunes Store, Netflix, YouTube and Flickr. Roku is one of the market leaders in streaming entertainment devices for the TV with millions of units sold and are known for their ease of use and selection of content. Since launching the first Netflix streaming player in 2008, Roku delivered streaming content to about 2.5 million streaming players. Roku platform features a collection of channels including Netflix, Amazon Instant Video, Crackle, Hulu Plus, HBO GO, MLB.TV, Pandora, Facebook and Angry Birds.

iOnTheMarket Premium
Advertisement

Advertisement


Post Comment -- Login is required to post message
Name:  
Alert for new comments:
Your email:
Your Website:
Title:
Comments:
 

rss feed

Latest Stories

article imageChipotle Mexican Grill, Inc. (CMG) Q2 Earnings Preview: Will Higher Traffic Offset Higher Costs the Key

Chipotle Mexican Grill, Inc. (NYSE:CMG) will host a conference call to discuss second quarter 2014 read on...

article imageNetflix, Inc. (NFLX) Q2 Earnings Preview: The Ruby Month for a Reason

Netflix, Inc. (NASDAQ:NFLX) will post its second-quarter 2014 financial results and business outlook on its read on...

article imageLadenburg Thalmann Financial Services (NYSEMKT:LTS): Heavy, Durable Insider Buying

Ahh, but any worries over price levels didn’t stop multiple insiders at Ladenburg Thalmann Financial read on...

article imageInternational Business Machines Corp. (IBM) Q2 Earnings Preview: Small Beat and Pop

International Business Machines Corp. (NYSE:IBM) will host a conference call Wednesday, Jul. 16, 2014 at read on...

Advertisement
Popular Articles

Advertisement
Daily Sector Scan
Partner Center



Fundamental data is provided by Zacks Investment Research, and Commentary, news and Press Releases provided by YellowBrix and Quotemedia.
All information provided "as is" for informational purposes only, not intended for trading purposes or advice. iStockAnalyst.com is not an investment adviser and does not provide, endorse or review any information or data contained herein.
The blog articles are opinions by respective blogger. By using this site you are agreeing to terms and conditions posted on respective bloggers' website.
The postings/comments on the site may or may not be from reliable sources. Neither iStockAnalyst nor any of its independent providers is liable for any informational errors, incompleteness, or delays, or for any actions taken in reliance on information contained herein. You are solely responsible for the investment decisions made by you and the consequences resulting therefrom. By accessing the iStockAnalyst.com site, you agree not to redistribute the information found therein.
The sector scan is based on 15-30 minutes delayed data. The Pattern scan is based on EOD data.