(By Balaseshan) Internet advertising revenue for the first quarter of 2012 grew 15% to $8.4 billion, a new record for the reporting period, according to the latest IAB Internet Advertising Report from the Interactive Advertising Bureau (IAB) and PwC U.S.
It is the highest first-quarter revenue ever measured by the IAB and PwC and a $1.1 billion increase over the $7.3 billion figure reported last year. The advertising revenue is seen rising from the year 2002 with a slight decline in 2009.
PwC U.S. said a 15% increase over last year is a solid affirmation that the internet is delivering on its promise to attract consumers and the advertising dollars that follow.
IAB Chief Executive Randall Rothenberg said more online consumers than ever are taking to the internet to inform and navigate their daily lives—by desktop, tablet or smartphone. Marketers and agencies are clearly–and wisely–investing dollars to reach digitally connected consumers.
The IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC.
The survey includes data concerning online advertising revenues from Web sites, commercial online services, free email providers, and all other companies selling digital advertising.