(By Balaseshan) Yahoo! Inc. (NASDAQ:YHOO) and Facebook Inc. (NASDAQ:FB) have resolved all pending patent disputes, and launched a new advertising partnership. The companies have also extended and expanded distribution arrangements.
Going forward, Yahoo! and Facebook have agreed to work more closely and collaborate together on multiple tent-pole and anchor events annually over the next several years.
Under the agreements, which include a patent portfolio cross-license, the parties will work together to bring consumers and advertisers premium media experiences promoted and distributed across both Yahoo! and Facebook.
Yahoo! and Facebook will also work together to bring Yahoo!'s large media event coverage to Facebook users by collaborating on social integrations on the Yahoo! site.
Since the launch of the original multi-year partnership that allows users to discover and connect news and information on Yahoo! sites and share them with Facebook friends, Yahoo! has integrated the feature called "Social Bar" on more than 100 of its properties globally, and more than 90 million users have implemented it.
As a result, Yahoo! has the largest active user base among all news sites that have integrated with Facebook's Open Graph platform, making Social Bar the world's leading social news application.
YHOO closed Friday's regular session down 0.44% at $15.78, while FB ended up 0.83% at $31.73.