logo
  Join        Login             Stock Quote

Google Ad Revenue Surpasses All Of Print Media

 November 12, 2012 02:35 PM
 


Three weeks ago, we reported on the rise of online advertising. Over the past few years, online ads have quickly grown past newspaper and magazine advertising to become the second largest ad medium behind television.

We played with the numbers a little bit and found an interesting piece of information that nicely illustrates how ad markets have changed in the past decade: in the first six months of 2012, Google raked in just over $20 billion in ad revenue, while the whole of U.S. print media (newspapers and magazines) generated just under $20 billion from print advertising. That is, Google, a company founded just 14 years ago, attracts more advertising money than an industry that has been around for more than a hundred years. Given the fact that Google operates globally, the comparison is obviously unfair and shouldn't be judged scientifically, but nonetheless it shows how big Google's ad business really is and how small print advertising has become.

[Related -Boost Your Dividend Yield]

Source: Statista

[Related -Google Inc (GOOG): Why Nest Labs Deal Is A Wakeup Call For Apple Inc.?]

Correction: An earlier version of this post misstated the advertising revenue for both Google and print sources as $10.9 billion and $10.5 billion respectively.

iOnTheMarket Premium
Advertisement

Advertisement


Post Comment -- Login is required to post message
Name:  
Alert for new comments:
Your email:
Your Website:
Title:
Comments:
 

rss feed

Latest Stories

article imageADP: Private-Sector Payrolls Rise 213k In September

Private-sector employment continued to rise at a moderate pace in September, according to this morning’s read on...

article imageSuspicions Over ADP Employment Make-up

he private payroll processor noted that the sixth continuous payroll gain above 200,000 was a “positive read on...

article imageLessons From the Golden Bear

How attractive is gold when it comes to investing over the long read on...

article imagePondering The Slide In US Inflation Expectations

The Treasury market’s inflation forecast via 10-year Notes continues to fall and the US stock market has read on...

Advertisement
Popular Articles

Advertisement
Daily Sector Scan
Partner Center



Fundamental data is provided by Zacks Investment Research, and Commentary, news and Press Releases provided by YellowBrix and Quotemedia.
All information provided "as is" for informational purposes only, not intended for trading purposes or advice. iStockAnalyst.com is not an investment adviser and does not provide, endorse or review any information or data contained herein.
The blog articles are opinions by respective blogger. By using this site you are agreeing to terms and conditions posted on respective bloggers' website.
The postings/comments on the site may or may not be from reliable sources. Neither iStockAnalyst nor any of its independent providers is liable for any informational errors, incompleteness, or delays, or for any actions taken in reliance on information contained herein. You are solely responsible for the investment decisions made by you and the consequences resulting therefrom. By accessing the iStockAnalyst.com site, you agree not to redistribute the information found therein.
The sector scan is based on 15-30 minutes delayed data. The Pattern scan is based on EOD data.