(By Balachander) Green Mountain Coffee Roasters Inc. (NASDAQ: GMCR) said it has appointed Brian Kelley as its Chief Executive Officer, effective December 3, 2012.
The Waterbury, Vermont-based Keurig Single Cup brewing technology company said Kelley will succeed its current President and CEO, Lawrence Blanford, who in February 2012 announced his intent to retire.
Brian Kelley joined Coca-Cola (NYSE: KO) in 2007 as President and General Manager, Still Beverages and Supply Chain North America. Kelley was named President of Coca-Cola Refreshments in September 2012, to be effective January 1, 2013.
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"The appointment of Kelley, a proven consumer products executive, signals GMCR's intent to build upon its well-established expertise in single-serve beverages and to leverage its leading consumer brands, Keurig and Green Mountain Coffee," the company said.
GMCR shares ended Monday's regular trading session at $27.33. The stock has been trading in the 52-week range between $17.11 and $71.15.