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Cyber Monday Online Sales Jump 30 Pct: Report

 November 27, 2012 10:18 AM
 


(By Balachander) Online sales on Cyber Monday grew 30.3 percent, an all-time high, led by department stores and home goods, according to cloud-based analytics findings by IBM (NYSE: IBM).

According to IBM findings, Apple's (AAPL) iPad continued to generate more traffic than any other tablet or smartphone, driving more than 7 percent of online shopping. This was followed by iPhone at 6.9 percent and Android 4.5 percent.

The iPad also continued to dominate tablet traffic reaching a holiday high of 90.5 percent. Amazon (AMZN) Kindle leapt into second at 2.6 percent followed by the Samsung Galaxy at 2 percent and the Barnes & Noble (BKS) Nook at 0.6 percent, IBM said.

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"Cyber Monday was not only the pinnacle of the Thanksgiving shopping weekend but when the cash register closed it officially became the biggest online shopping day ever," commented Jay Henderson, Strategy Director, IBM Smarter Commerce.

On Cyber Monday, mobile shopping surged 70 percent over the prior year, with more than 18 percent of consumers using a mobile device to visit a retailer's site.

Shoppers referred from social networking sites such as Facebook (FB), Twitter, LinkedIn (LNKD) and YouTube generated 0.41 percent of all online sales on Cyber Monday in 2012, down more than 26 percent from 2011.

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According to IBM, department stores continued to offer compelling deals and promotions helping sales to jump by 43.1 percent. Home goods reported a 26.8 percent rise in sales.  Health and Beauty sales grew 25 percent and apparel sales gained 25 percent.

Online sales on Thanksgiving jumped 17.4 percent thanks to early promotions followed by Black Friday where sales grew 20.7 percent, another report from IBM showed.

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