logo
  Join        Login             Stock Quote

Search Trends Hint Google's (GOOG) Nexus 4 Is A Threat To Apple's (AAPL) Iphone And Samsung’S Galaxy

 November 28, 2012 02:25 PM
 


(By Rich Bieglmeier) Android Central says the Nexus 4 smartphone from Google is in stock, again, and finally ready for shipment. The website announced that Google (GOOG) sent out e-mails proclaiming sales will resume in the U.S. today at noon PST.  The smartphone went on sale November 13 but sold out of its initial stock within minutes. That's has to be a good sign – right?

As we like to do with these things, iStock typed in the URL for Google Trends to see how all these new phones stock up. For today's purposes, we examined U.S. search volume intensity within the last 30 days for Apple's (AAPL) iPhone 5, Samsung's Galaxy S3,  Nokia's (NOK) Lumina 920, Research In Motion's (RIMM) BlackBerry 10, and Google's Nexus 4.

[Related -Sobering Quarter and Guidance for Long-Time Apple Bull]

The world-wide-web is the ultimate shopping mall, keywords the store addresses, and search volume virtual foot traffic. iStock trusts the invisible hand of you, the consumer, to tell us who the winners are and will be. Let's examine the results.

Our first observation, Nokia and Research in Motion – R.I.P. – nobody is searching for either phone. A few people in California have an interest in the Lumina. Meanwhile, BlackBerry 10 queries register in only 12 states. Investors might consider avoiding those flat-liners.

[Related -What does Istanbul have to do with AAPL?]

So, all you analysts and hedgies hyping either stock, stop it, the clocking is ticking towards double zeroes for both. Their only hope could be that the right celebrities start using their smartphones – look what Michael Jordan did for Nike (NKE) back in the day - or being bought out by a competitor for their patent portfolios.

And then there were three. The iPhone is the unquestionable King of the Smartphone Hill in the USA. Online searches are 44% higher for the iPhone 5 than for the runner-up Galaxy S3. The surprise here is the potential success of Google's Nexus 4.

When the Nexus hit the market on November 13 (really? releasing a new product on the 13th, isn't Google just asking for trouble?), the number of searches for Nexus 4 came this l—l close to catching Samsung's Galaxy S3.

At the start of the month, Samsung sold more than 30 million Galaxy S3 smartphones in about five months. Research firm IDC, research shows South Korean based Samsung is the planet's top smartphone dealer in the past nine months. During July through September, Samsung sold 56.3 million smartphones versus Apple's 26.9 million, so says IDC.

iStock believes the Nexus 4 with all the Google apps is a part of a sneaky, yet savvy campaign. We wrote an article in late August titled, Google Inc. (GOOG) Is Open For Business. The story is about a set of Google+ features, designed specifically for businesses that will be free through the end of 2013.

Think about it, everybody has a Gmail account already. If your company uses Gmail, Google Calendars, Drive, Docs, Hangout and other apps and then syncs all of it up with a Google phone made to work perfectly with these apps, it's a very powerful tool for efficiency and productivity.  It's a combination that neither Apple nor Samsung can match, in our view. If Google's management can make the most of the synergies, and maintain enough supply, search volume intensity and sales could make the smartphone (and tablets) a bigger threat to iPhone and Galaxy than anybody is willing to admit.

iOnTheMarket Premium
Advertisement

Advertisement


Post Comment -- Login is required to post message
Name:  
Alert for new comments:
Your email:
Your Website:
Title:
Comments:
 

rss feed

Latest Stories

article imageXerox Corp. (XRX): An Insider’s $500,000 Insider Buy

Last week was a healthy week of insider buying as 194 companies reported purchase records. The number read on...

article imageQihoo 360 Technology Co Ltd. (QIHU) Q2 Earnings Preview: A Green Monday

Qihoo 360 Technology Co Ltd. (NYSE:QIHU) will report its second quarter 2014 financial results on Monday, read on...

article imageSix Stocks that Could Outperform in the next 90 days

Earlier today, Goldman Sachs put out its list of the 50 stocks that Matter Most. It’s a list of the 50 read on...

article imageFoot Locker, Inc. (FL) Q2 Earnings Preview: Running Past the Street View

Foot Locker, Inc. (NYSE:FL) plans to report financial results for its second quarter ended August 2, 2014 read on...

Advertisement
Popular Articles

Advertisement
Daily Sector Scan
Partner Center



Fundamental data is provided by Zacks Investment Research, and Commentary, news and Press Releases provided by YellowBrix and Quotemedia.
All information provided "as is" for informational purposes only, not intended for trading purposes or advice. iStockAnalyst.com is not an investment adviser and does not provide, endorse or review any information or data contained herein.
The blog articles are opinions by respective blogger. By using this site you are agreeing to terms and conditions posted on respective bloggers' website.
The postings/comments on the site may or may not be from reliable sources. Neither iStockAnalyst nor any of its independent providers is liable for any informational errors, incompleteness, or delays, or for any actions taken in reliance on information contained herein. You are solely responsible for the investment decisions made by you and the consequences resulting therefrom. By accessing the iStockAnalyst.com site, you agree not to redistribute the information found therein.
The sector scan is based on 15-30 minutes delayed data. The Pattern scan is based on EOD data.