logo
  Join        Login             Stock Quote

It's Going To Be A Blue Christmas For Many Retailers According To Google Trends

 December 21, 2012 02:07 PM
 


(By Rich Bieglmeier) With the Christmas shopping season winding down, iStock decided to use Google Trends to see how web searches are shaping up for some of the top-retailers. We've had some fun and success using Google Trends for technology and thought, "let's see how this year stacks up for 20 major retailers relative to last year."

By most accounts, 2012 has been a stellar year for online sales. According to Andrew Stevenson at Neowin.net, "For all the talk of a recession and financial hardships, consumers are still speaking with their wallets this holiday season. Figures released by comScore show that this holiday season has been the most successful for online trading ever, with figures all up at least 11% on the same period last year."

[Related -Family Dollar Stores, Inc. (FDO): More Headwinds Than Tailwinds In Near-Term]

With that in mind, iStock would expect to see search queries rise for most of the nation's top retailers. What we found, and you'll see below, is fairly interesting. On seven of the 20 retailers witnessed an increase in 2012 relative to 2011. Amazon (AMZN), as you probably guessed, saw the biggest increase of 22.98%.

We see another trend with the other six in positive territory. iStock would describe the next four as discount retailers with Dollar General Corporation (DG) at the top of the list with searches rising 17.42% and The TJX Companies, Inc. (TJX) right behind with 16.77%.

[Related -GameStop Corp. (GME): GameStop Premiums Reflect Worries]

J. C. Penney Company, Inc. (JCP) and Macy's, Inc. (M) are at the bottom of the pack with search volume falling 48.15% and 41.62%, respectively. Least you think this effort is all hocus-pocus, Bed Bath & Beyond Inc. (BBBY) shares fell 6.5% yesterday when the Home Furnishing Stores operator announced fourth-quarter and full-year earnings forecasts that missed analysts' expectations.

Retail it and weep:

20112012
Retailer TickerBlack-Friday PeakDecember PeakBlack-Friday PeakDecember PeakChange
AmazonAMZN81801009822.98%
Dollar GeneralDG80751008217.42%
TJ MaxxTJX80871009516.77%
Family DollarFDO8590100919.14%
CostcoCOST9486100842.22%
Kohl'sKSS9472100670.60%
GapGPS1007499760.57%
NordstromJWN871009492-0.53%
Ross StoresROST94929884-2.15%
Toys "R" Us969010078-4.30%
Limited BrandsLTD901009287-5.79%
SearsSHLD977910060-9.09%
TargetTGT100719260-11.11%
GamestopGME1008010057-12.78%
Best BuyBBY100648847-17.68%
Wal-MartWMT100668349-20.48%
Bed Bath & BeyondBBBY971006873-28.43%
BJ Wholesale100857651-31.35%
Macy'sM100736140-41.62%
JC PenneyJCP100895642-48.15%
iOnTheMarket Premium
Advertisement

Advertisement


Post Comment -- Login is required to post message
Name:  
Alert for new comments:
Your email:
Your Website:
Title:
Comments:
 

rss feed

Latest Stories

article imageInitial Jobless Claims Rose Unexpectedly

Claims unexpectedly rose in the latest report through last weekend to breach 300,000 for the first time read on...

article imageAll Quiet on the Record High Front

What can we glean from the media’s lack of attention to the market’s recent record read on...

article imageThe Chip Maker Short Sellers Should Be Watching

Investing in semiconductor stocks is always tricky. Industry cycles can lead to bumps in the road for the read on...

article imageChicago Fed: US Economic Growth Slowed In October

The pace of US growth slowed more than expected in October, according to this morning’s update of the read on...

Advertisement
Popular Articles

Advertisement
Daily Sector Scan
Partner Center



Fundamental data is provided by Zacks Investment Research, and Commentary, news and Press Releases provided by YellowBrix and Quotemedia.
All information provided "as is" for informational purposes only, not intended for trading purposes or advice. iStockAnalyst.com is not an investment adviser and does not provide, endorse or review any information or data contained herein.
The blog articles are opinions by respective blogger. By using this site you are agreeing to terms and conditions posted on respective bloggers' website.
The postings/comments on the site may or may not be from reliable sources. Neither iStockAnalyst nor any of its independent providers is liable for any informational errors, incompleteness, or delays, or for any actions taken in reliance on information contained herein. You are solely responsible for the investment decisions made by you and the consequences resulting therefrom. By accessing the iStockAnalyst.com site, you agree not to redistribute the information found therein.
The sector scan is based on 15-30 minutes delayed data. The Pattern scan is based on EOD data.