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Amazon (AMZN), Scripps Networks (SNI) In Content Licensing Deal

 February 28, 2013 10:15 AM

(By Balaseshan) Amazon.com Inc. (NASDAQ: AMZN) has entered into a content licensing deal with Scripps Networks Interactive Inc. (NYSE: SNI). Financial terms of the agreement were not disclosed.

Under thet terms of the agreement, Seattle-based Amazon will be the first online-only subscription home for content from Scripps, which operates as a lifestyle content company.

Amazon's Prime Instant Video services will be a home to past seasons of popular shows like Rachael Ray's Week in a Day, Anthony Bourdain: No Reservations, Iron Chef America, Chopped, and Throwdown With Bobby Flay, among other shows.

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Scripps family of networks include HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel.

"Licensing content from our extensive library to Amazon provides our millions of avid fans with yet another opportunity to engage with our entertaining and informative content," said Scripps Networks.

The Prime Instant Video library now features more than 38,000 movies and TV episodes.

Earlier this month, Amazon announced that its Prime Instant Video services will be the exclusive online subscription home for CBS Corp.'s (NYSE: CBS) "Under the Dome" show. Amazon Prime members will have unlimited access to series episodes just four days after their initial broadcast on CBS.

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Amazon also said the Prime Instant Video will soon become the exclusive online subscription home for PBS hit Downton Abbey.

AMZN shares rose 0.25 percent to trade at $263.82, while SNI shares traded 0.54 percent higher at $62.89 on Thursday.

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