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MDC Partners Inc. Reports Strong Results for the Three and Nine Months Ended September 30, 2009

Thu, 29 Oct 2009 20:51:00 GMT

NEW YORK, NY, Oct. 29 /CNW/ - MDC Partners Inc. ("MDC Partners" or the "Company") today announced financial results for the three and nine months ended September 30, 2009.
Net income attributable to MDC Partners Inc. in the third quarter was minimal compared to $3.3 million in the third quarter of 2008.
Diluted earnings per share attributable to MDC Partners Inc. common shareholders for the third quarter of 2009 was minimal compared with $0.12 per share in the same period of 2008.

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MDC Partners Inc. Reports Preliminary Results for the Three and Nine Months Ended September 30, 2009

Mon, 19 Oct 2009 13:48:00 GMT

Final Earnings Release and Conference Call
In addition to its reported results, MDC Partners has included in this earnings release certain financial results that the Securities and Exchange Commission defines as "non-GAAP financial measures."
Management believes that such non-GAAP financial measures, when read in conjunction with the Company's reported results, can provide useful supplemental information for investors analyzing period to period comparisons of the Company's results.

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MDC Partners Inc. Reports Results for the Three and Six Months Ended June 30, 2009

Thu, 30 Jul 2009 21:46:00 GMT

NEW YORK, July 30 /CNW/ - MDC Partners Inc. ("MDC Partners" or the "Company") today announced financial results for the three and six months ended June 30, 2009.
Diluted earnings per share attributable to MDC Partners Inc. common shareholders for the second quarter of 2009 was $0.01 compared with a loss of ($0.17) per share in the same period of 2008.
We are seeing signs of an expanding advertising economy which we believe will slowly improve through the second half of 2009, with much better results in 2010," said Miles S. Nadal, Chairman & CEO of MDC Partners.

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Lori Senecal Appointed Senior Partner, President CEO of Newly Rebranded Kirshenbaum Bond Senecal + Partners

Tue, 18 Aug 2009 12:10:00 GMT

Former President of McCann Erickson's Flagship NY office to Lead Future Mission and Growth for the Agency[More...]

Lori Senecal Appointed Senior Partner, President & CEO of Newly Rebranded Kirshenbaum Bond Senecal + Partners

Tue, 18 Aug 2009 12:09:00 GMT

Former President of McCann Erickson's Flagship NY office to Lead Future Mission and Growth for the Agency NEW YORK, Aug. 18 /CNW/ - In a major initiative to enhance its leading-edge integrated creative and strategic offering to clients, Richard Kirshenbaum and Jon Bond, co-chairman, announced today the appointment of Lori Senecal as President, CEO and Partner of the rebranded agency kirshenbaum bond senecal + partners.[More...]

Ad Shop Adrenalina Taps Veteran Journalist for Strategic Communications

Mon, 17 Aug 2009 11:56:00 GMT

Della de Lafuente 'gets it.' That's the assessment of Manuel Wernicky, president, chief ideas officer and managing partner, Adrenalina, who recruited the award-winning journalist and online news editor to lead the agency's newly created post of director, strategic communications and editorial.[More...]

MDC Partners schedules conference call to discuss its financial results for the second quarter and six months ended June 30, 2009

Mon, 20 Jul 2009 13:22:00 GMT

NEW YORK, July 20 /PRNewswire-FirstCall/ - MDC Partners Inc. announced today that it will report its results for the three and six months ended June 30, 2009 on Thursday, July 30, 2009, after the close, and will host a conference call to review its earnings on Friday, July 31, 2009 at 8:30 a.m. . This conference call will be accessible by dialing 1-416-644-3414 or toll free 1-800-733-7560. Please ask the operator for the "MDC Partners Conference Call". To ensure proper connection, it is advised to call ten minutes prior to start time. A recording of the conference call will be available until Friday, August 7, 2009 by dialing 1-416-640-1917 or toll free 1-877-289-8525 or by visiting our website at www.mdc-partners.com.[More...]

Ad Shop Adrenalina Thrusts Account Planning into the Future

Tue, 14 Jul 2009 12:59:00 GMT

Seeking to inject new life into the traditional model for account planning, Adrenalina, a leading advertising and marketing agency that is part of the MDC Partners network, is widening its services to include a forward-looking cultural approach vital for understanding consumer attitudes and influences.The ad shop's move to ramp up the old school model of account planning, a U.K. import long considered outdated and ineffective among U.S. ad agencies, sets into a motion a strategic shift aimed at enhancing consumer-focused marketing insights and messaging with relevant cultural awareness.'The 21 century planning model no longer is about trying to link consumers and brands,' said Manuel Wernicky, president, chief ideas officer and managing partner, Adrenalina. 'It's about recognizing the way that culture -- that is, the real world experiences that impact your target -- may positively or negatively influence the mindset of consumers.'Spurning the 'account planning' department name and the accompanying job title of 'planner,' Adrenalina has formed a dedicated cognitive and cultural studies unit that will be staffed by a team of cognitive anthropologists, or 'cogs' that are part of the wider agency.Wernicky said the new offering helps to formalize services for generating new business opportunities and for those already being provided via agency client, Tecate. The Mexican beer's 2009 Anthem campaign recognizes the significant contributions made by Hispanics to American pop culture and the workforce. The push rolled out in late April.Putting the cultural mindset of consumers ahead of the focus group discussion lets cognitive anthropologists build a cultural profile of consumers utilizing data, insight and other qualitative perspective and offers a clearer picture of who they are and what is happening in their lives, Wernicky noted.Since consumers tend to provide insight on their own past or present experiences and don't typically foresee into their future , positioning the discussion with consumers at the end of the process is likely to produce the most useful information.In the case of Tecate, Wernicky says it helped to generate a thoughtful plan that acknowledged the tough economic times that brand consumers face today instead of making light of the problem or avoiding it altogether. 'Talking up a beer that tastes great when people are losing their jobs, wouldn't be savvy marketing -- consumers will be the first to let you know when you don't get it right.'The Adrenalina program formerly known as account planning is the first such program to be mounted by a Hispanic ad shop and is fashioned after the initial effort pioneered in the general market in 2004 by MDC network partner, Crispin, Porter + Bogusky, Miami.On board to develop and expand the agency's presence in the cognitive and cultural studies arena, are Sergi del Bas and Bryan Marville, who will serve as Adrenalina's cognitive anthropologists. Del Bas previously served as an account planner at Big Ideas, Strategic Communication Consulting & Experiential Marketing, Barcelona, Spain, and Marville is a former brand strategist of The Ito Partnership, New York. Both will report to Wernicky.Key to the success of Adrenalina's cognitive and cultural studies team will be the creation of an independent advisory panel comprised of experts, scholars, strategists and other thought leaders who will share their insights with the agency on the social and economic issues and concerns impacting Hispanic consumers. Panel members are expected to be announced in the coming weeks.For more information about Adrenalina, send an email to: news@getadrenalina.com. About Adrenalina Like the Spanish word for adrenaline, which is a hormone generated in the human body when we experience emotions, the New York-based Adrenalina creates ideas that provoke engagement, experience and emotion between brands and consumers. The agency specializes in media agnostic ideas, breakthrough advertising, grassroots and retail promotional marketing, and digital innovation. Adrenalina is a minority-owned and managed business.About MDC Partners MDC Partners is a leading provider of marketing communications services to clients in North America, Europe and Latin America. Through its partnership of entrepreneurial firms it provides advertising, specialized communications and consulting services to leading brands. MDC Partners' philosophy emphasizes the utilization of strategy and creativity to drive growth for its clients. 'MDC Partners is the Place Where Great Talent Lives.' MDC Partners Class A shares are publicly traded on the NASDAQ under the symbol 'MDCA' and on the Toronto Stock Exchange under the symbol 'MDZA.'[More...]

ACCENT Marketing Services Takes Home Bronze at Contact Center World.com's Top Performers Conference

Fri, 19 Jun 2009 16:19:00 GMT

ACCENT's New Albany and Farmington contact centers honored for Best Contact Center, Best Supervisor, and Best HR Support Professional in the Americas[More...]

MDC Partners announces formation of new digital program, Boulder Digital Works, in partnership with University of Colorado, Boulder

Thu, 18 Jun 2009 14:17:00 GMT

NEW YORK, June 18 /PRNewswire-FirstCall/ - MDC Partners, together with the University of Colorado at Boulder, announced today that they have partnered to create a new kind of school focused on the digital arts and sciences. It's called Boulder Digital Works, and it will offer a multi-disciplinary, project-based learning program designed to provide the skills needed by future digital leaders and entrepreneurs. The school is based in Boulder and is a part of the University of Colorado Extension Division. The faculty of Boulder Digital Works will provide a unique array of expertise, including educators from the University's School of Journalism and Mass Communications and the College of Engineering, as well as acclaimed practitioners from leading digital companies throughout the U.S. and the world. Sweden's Hyper Island, one of the most highly regarded digital learning programs in Europe, will also be a partner in the program providing exchange programs for teachers and students.[More...]

Crispin Porter + Bogusky Officially Opens in Europe

Thu, 11 Jun 2009 12:57:00 GMT

Acquires Digital Agency, Daddy[More...]

MDC Partners' agencies are big winners at the 2009 Effie Awards

Tue, 09 Jun 2009 12:55:00 GMT

CP+B wins the Grand Effie for "Whopper Freakout" NEW YORK, June 9 /CNW/ - MDC Partners Inc. and its agencies were big winners at this year's 41st Annual Effie awards. The Effie Awards, a highly prestigious awards competition, recognizes effectiveness among the marketing communications industry.[More...]

MDC Partners to present at the RBC Capital Markets Technology, Media & Communications Conference in San Francisco

Wed, 03 Jun 2009 20:16:00 GMT

NEW YORK, June 3 /CNW/ - MDC Partners Inc. will present at the RBC Capital Markets Technology, Media and Communications Conference at the Four Seasons Hotel, San Francisco on Wednesday, June 10, 2009. Chief Financial Officer David Doft will present at 10:00 a.m. Pacific Time (PT). A live webcast of the presentation along with a slide presentation will be available to the public at www.mdc-partners.com/investors. A replay of the webcast will also be available for 30 days following the conference.[More...]