Business owners are often faced with the fact that the efficiency of completing tasks decreases while the consumption of company resources increases. This usually happens when using solutions that were previously considered highly effective.
Tools powered by an artificial intelligence platform can take a company to the next level and give life to new projects. Professional support of machine learning experts and software programmers, such as serokell.io, can relieve the marketers for creative works while automating the routine operations and analysis.
Artificial Intelligence (AI) and Its Capabilities
What is artificial intelligence? AI is commonly referred to as the ability of a computer to perform tasks commonly associated with intelligent human activity. Intelligent machines have the ability to reason, generalize, or learn from past experiences.
In general, it is a complex of related technologies and processes, such as machine learning, expert systems, and virtual agents. In simple terms, AI is like neurons in the brain, between which signals are transmitted, and in the end, the result appears.
As for businesses and marketers, the more data companies collect about their customers, the more it becomes necessary to process this data using a machine. And those systems that will offer the result of such processing in the form of specific advice to businesses for taking certain marketing steps will gain popularity.
The art of drawing the line between what a machine does and what a person does is the key to the successful implementation of AI into business processes. This is how you can achieve the appearance of a virtual assistant that can remove routine tasks and free up human resources to solve creative problems. The desire to automate almost every business process leads to questions about whether it is possible to replace employees who perform creative tasks with a technological tool.
Like any other business process, marketing automation includes an impressive number of routine tasks that could well be solved by a machine. Some seemingly purely human creative processes, such as creating a brand, slogan, or motto, involve routine surface surveys of the audience, data analysis, and testing of options that can be made automatically by AI without human intervention.
AI to improve service
Never before have companies had so many ways to interact with customers. Due to the rapid development of online communication channels and more demanding than before, it is time for consumers to offer new methods to quickly solve customer problems. Predictions based on various studies provide strong expectations that AI will play an increasingly important role in communicating with customers.
For example, small businesses often cannot afford 24/7 customer service lines. In this case, chatbots, which provide benefits to small businesses, would be a good solution. Virtual assistants are available to customers at any time, and immediately answer questions from potential users.
Make backend of your organization more efficient with AI
It is often debated that AI will replace humans in the workplace, but it is wiser to think of AI as a technology that takes on some tasks. Some of these tasks are on the backend, for example, logistics operations such as basic accounting, planning, and other daily tasks. Given that small businesses have a limited number of employees, handing over labor-intensive tasks to artificial intelligence will help to make better use of human resources.
Using AI for backend tasks also reduces the pressure on employees. Most employees embrace technology that can help eliminate repetitive tasks and free up time for meaningful assignments.
AI in recruiting of employees
Large companies have public recognition, a name, extensive connections, and recruiting resources. They also have trained HR staff who know how to recruit suitable applicants as quickly as possible. How can small businesses compete with this approach?
Artificial intelligence levels the playing field in the battle for talent. Previously, recruiters had to manually go through huge piles of resumes, but now AI makes this process simple and orderly. Machine learning algorithms can determine which previous hiring methods helped find employees, such as where you looked for candidates and how you made contacts.
Using AI, you can learn how to attract a specific candidate, find clues and detailed information about work experience and suitability for a specific task. These ML methods will improve the hiring process, which will help the business to be competitive.
Build an AI-Powered Marketing Platform
The study found that over 90% of marketers see artificial intelligence as a promising future for the industry. AI is revolutionizing marketing methods. This is true for both small businesses and corporations.
Small businesses used to be limited to advertising they could afford in local markets, but now by placing ads online they have the ability to reach a wide audience. You can use the largest advertising platforms from Google and Facebook to find specific consumers.
This approach allows you to find potential users who will be receptive to your ad. Gather and analyze consumer data from multiple channels without an army of marketers.
How marketers and AI can work together
It enables marketers to fulfill their long-held dream of interacting with each customer in a personalized and meaningful manner. Integrate AI into your marketing toolkit and consider the following options:
- Look for the moments where artificial intelligence can make the most impact and increase ROI. This includes a range of capabilities from automated driving of content to individualization.
- Make sure you have enough data for the algorithms to learn from.
- Be careful not to be overly assertive about personalization. If your messages and experiences with content do not feel natural to users, it will turn them off and reduce the effectiveness of your efforts and investments.
It is worth the artificial intelligence to intelligently integrate your business processes by including additional AI products in order to create a personalized experience to become a leader in its field. Content marketers and consumer brands are using AI-powered approaches to boost conversion rates and stand out from the competitive landscape.
Highly personalized user experience
When customers expect a particularly meaningful experience, you can use AI to automate the personalization process. As a result, your blog visitors will see the most relevant content, notifications, and suggestions based on their location, demographics, and browsing history.
While the power of artificial intelligence does not yet allow you to create new websites from scratch, it can help improve the experience of your visitors through intelligent individualization. Smart algorithms can facilitate this through the user experience on the website. By analyzing data about a single user, including location, demographics, the device used, interaction with the website, etc., AI begins to display him or her the most relevant offers and content.
Also, contribute to the highly individualized marketing content of your push notification. With behavioral personalization, push notifications can be tailored to individual users, delivering the right message at the right time. It also allows you to recognize when data traffic stops or when an unexpected amount of traffic is visiting your website.
You don’t have the ability to check your analytics every second, but the AI tool is capable of it. Such AI-driven tool analyzes your data in Google Analytics and reports on overall performance and major data changes. This information will help you keep your network up and running smoothly and troubleshoot anomalies as they arise.
AI-powered content creation
A large proportion of business content is already generated by AI machines. While books or paintings entirely written by artificial intelligence still fall short of human-made ones, you can already use AI tools to automatically generate a wide variety of content using a simple set of robots rules and formats. These can be quarterly business reports, personalized reports or messages, email content, and more.
Every AI-generated message is meant to be read as if it were written by a human. Understanding the data and writing style depends on the rules and formats set by the company to best suit the needs of the audience. Beyond content creation, AI-powered marketing tools can offer fresh social media content that your brand’s followers are more likely to want to interact with.
AI-powered PPC ads
Many marketers are channeling their Pay-Per-Click advertising budgets to Google AdWords and Facebook, which together control about 60% of the digital advertising market. At the same time, most of the advertising campaigns with pay-per-click are managed either in-house or by specialized agencies. AI can help you discover new ad channels that your competitors aren’t using yet.
AI-powered systems can help advertisers try out more ad platforms and optimize targeting. This, for example, does Facebook with ad delivery optimization. However, this approach can also be applied to data from PPC campaigns run by the same company using third-party or proprietary AI tools.
Intelligent curation of email content
Often times, marketing teams spend hours writing and scheduling weekly emails for multiple customer segments. Even with smart subscriber segmentation, you won’t be able to deliver personalized email newsletters to every customer.
AI algorithms can display information about user experience on a website and data about email viewing, giving insight into all interactions with your content. This knowledge allows the algorithm to identify content to create highly personalized emails.
Collect and analyze data with AI
Businesses are continually looking for ways to reduce costs through technology, finding new business processes that can be automated. A one-time spending on a technological solution capable to cover the work of several employees or an entire department, therefore, it will always be more profitable than keeping these employees on staff if the same quality of the work result is ensured.
Already, in 96% of cases, marketers expect that in the near future AI will cope with regular research tasks and statistical analysis. With the introduction of AI, the marketing industry is undergoing big changes, but it is not the only field that is significantly influenced by artificial intelligence.
AI is indispensable for large companies that have access to large amounts of consumer data. Technology is also important for small businesses that want to draw useful insights from less information. Modern techniques like statistical regression analysis were out of reach for small business on a tight budget, but AI made them accessible and intuitive.
Leverage the power of AI today to give your business an edge. We will help you figure it out, develop and implement the technology in your company.