There is no overlooking it – your business needs SEO. It has superseded traditional advertising and made it possible to reach previously unimaginable audiences. However, SEO can be daunting for business owners.
It can be hard to know where to start when you have so many daily business obligations. It’s with this in mind that we have compiled a list of tips to take your digital game to the next level!
If you’ve been thinking of ways to simplify your digital success, be sure to follow these imperative tips.
Go with Yoast
The best SEO services in Australia use Yoast to know what Google knows. For digital novices, knowing how to properly create content can be one of the most challenging elements. Because, after all, it can be incredibly hard to know where to start.
You write the content, but how well-positioned are the keywords? Does it read well? Will it rank well in Google?
This is where Yoast comes into play. Yoast is a fantastic plugin that provides analytic feedback for your content. It will show you if your posts read well, if your images are properly tagged, and if keywords are properly placed.
It even provides you with a solid idea of where you will sit on the search engine results pages. This is all extremely useful information for any business owner looking to accurately optimize their content.
Use alt tags to optimize images
Customers want to see high-quality images. It enhances their customer experience and makes them want to stay on your website.
But what’s more important is the way Google analyses images. Google may be super smart, but it can’t read your images, so you need to give them keyword-rich titles.
By doing so your website is likely to rank much higher than if you don’t place any tags on them. So, be sure to say exactly what it is you posting so that Google can pick up on it and rank you higher.
Each page simply needs unique content. Not only will it help your SERP ranking, but it will also save you from being penalized for actually having duplicate content.
You might have the same product across multiple pages, but be sure not to repeat the same product description across those pages.
Instead, write brand new product descriptions for each page, taking care to ensure they contain original, unique writing.
Check your keyword density
Google loves to penalize websites that are stuff with keywords. Instead, it considers such websites as spam, as if you were trying too hard to get them to notice you.
Instead, be sure to use a keyword density checker and limit the density to 1-2% per page. This way, Google will see that you are selling that product or service without spamming for attention.
Enlist first-class SEO services
And, of course, if you are a super busy business owner who simply doesn’t have time for daily digital work, the best thing you can do for your business is enlist the experts. They will ensure that your website is stunning and well-optimized.
What’s more, they will handle all other aspects of this tricky field such as Google Ads, link building, social media, web design, and more.
Navigating the digital field can be extremely stressful, but it simply doesn’t have to be. You can call in the pros to ensure your website is one that Google looks upon favorably and is happy to bring up the rankings.
This is what the best digital services can do for your business if you simply don’t have the time to do it yourself!