Strategizing your branding is an essential part of modern business strategies. As the key part of your business plan, it could significantly impact your business if fulfilled excellently.
If you own a business, big or small, it’s essential to consider how consumers view your products. Because as cliché as it sounds, people judge a book by its cover. In your customers’ case, they could evaluate your product only by judging its packaging and the way it looks.
You may want your customers to see you as a leading brand in the industry in the long run. This could explain why you must also consider advancing your product packaging. Good choices in terms of packaging and shielding your product could win you customers.
One of the sought-after types of packaging are BOPP bags. Some companies and businesses consider this their packaging of choice, especially when it comes to perishable goods. If you have a few questions in your mind about such type of bag, read on below or learn from packaging experts like Palmetto Industries.
Never Heard Of A BOPP Bag?
The BOPP bags stand for Biaxially-Oriented Polypropylene bags. Its material is called a polypropylene film. It’s particularly an element used for packaging goods and products. It’s believed that it’s of premium sturdiness and solidity. The bags also offer a canvas that’s ideal for visual marketing.
This type of bag is also said to be an exceptional investment that business owners could make in terms of moisture protection. That’s because when the woven fabric is combined with the polypropylene film, it will block water, oils, grease, and moisture. This makes it so strong that you won’t have to stretch-wrap your product shipments.
Another good thing about these bags is that they can be produced in various sizes. These range from 25 kilograms to 1,500 kilograms. Such variants may enable you to manufacture, ship, and store your products according to their ideal packaging sizes.
How Are BOPP Bags Manufactured?
A Biaxially-Oriented Polypropylene bag could be produced through the lamination of a reversely printed film to a particular material. Such materials are woven, cut, and stitched according to the client or business owner’s specifications. After that, it can be assembled into a bag.
This process can be done by expanding the film both across machine direction (AMD) and machine direction (MD). The outcome will be BOPP bags, which are of excellent strength at low scales and with superb printability, precision, and flatness.
The construction of such bags is in high demand because some businesses seem to perceive it as solid and of superior print quality. This is because the printing in these types of bags is done by applying inks straight into the film which is then adhered to a woven material with a lamination film.
Overall, a BOPP bag’s appeal could be perceived as a material with anti-skid characteristics, best water resistance, dimensional steadiness, and deeply compelling graphics that could magnify marketability.
How Are They Commonly Used?
There are many ways these types of bags are used in businesses. The food and beverage industry are the primary users of BOPP bags, given that these are water-resistant and fitting for warm or frozen products.
Businesses and manufacturers can apply the use of such bags for products such as:
- Food Products of Varying Weight
- Construction Materials
- Pet and Animal Feed
- Cat Litter
- Pesticides and Fertilizers
- Resins
- Various Chemicals
- Seeds
There are still many more types of products on which businesses can use BOPP bags. The high-quality material may enable any businesses’ products to compete or stand out in the retail business industry. The bags are affordable and recognized as environmentally helpful as they’re 100% recyclable.
What Are The Gains Of Using BOPP Bags?
Branding is thought of as an influential deal these days. Even the customer’s first impressions could either build or break your business and your product’s success. Given that, business owners opt to use BOPP bags because of the latter’s effectiveness in visually appealing to customers.
If you’re wondering what made businesses choose such type of bags as packaging for their products, here’s a list of possible reasons:
1. Graphically Customizable
As mentioned above, Biaxially-Oriented Polypropylene bags are supplied according to the customer or business owner’s specific requirements. Whether the client’s brand produces a lightweight or a high-weight product, custom constructions can be completed.
The makers of these bags may customize your product’s packaging to reflect your brand logo, design, slogan, or item. Besides that, there are also various colors and graphics to choose from, which could boost your product’s appeal.
There could be ultimate brand recognition if you correlate your business with high-quality packaging like a BOPP bag. It could be a remarkable presentation. Therefore, granting customizability and stability may be necessary for your brand strategies and plans.
2. Can Protect Your Products From UV Rays
Ultraviolet rays are thought to be dangerous to the human body as well as to products if exposed for a long duration. For food products, the rays may cause degradation. However, BOPP bags are constructed to avoid UV light’s harmful effects on products. The bags shield food and goods from any potential sun damage.
If you want to protect your goods and products from such rays, you may consider a polypropylene bag. In that way, you could produce a high-quality product without worrying about degradation.
3. Can Offer You Trustworthy Strength
Product packaging often goes through many stages and processes. It goes through even the most troublesome machines which may rupture or tear the bag. The BOPP bags are extended to opposite directions, making the packaging stable and durable.
Apart from strength, the bags are also capable of keeping liquid out, keeping the product safe from bacteria and even microorganisms.
4. Environmentally Friendly
As the world faces looming environmental problems, you can do a nature-friendly act to lessen such problems. As a business owner, it’s imperative to produce products that have the tiniest negative impact on the environment.
Even customers seem to prefer products that are also about protecting the environment. The good thing is that though BOPP bags aren’t biodegradable, they can be recycled and reused. The customers and the planet will likely acknowledge your business’ green efforts.
Key Takeaways
There are various selections for packaging for you to choose from. But, if you’re interested in enjoying the benefits mentioned above, opting for BOPP bags might be your best decision. With such packaging, you’re not just ensuring durable packaging but also offering your customers a visually appealing and high-quality product.
